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#1 Winner Stays On -- Nike Risk Everything
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On top spot on our list is this quite brilliant ad by Nike Football. This one came out before the last World Cup and is a throwback to the "normal kids pick their dream 11" to play with on a local football pitch, with a twist.
The commercial includes legends of the modern game and unsurprisingly got the fans all hot and bothered.
Witty taunts, silky touches, Zlatan talking in the first person, Irina Shayk blowing a kiss at you and a kid stepping up to take the penalty off Cristiano!
What else can we expect from a perfect football ad?
Not much more; we're certain.
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