Football is the most watched sporting game in the world. Period. Therefore, it comes as no surprise that the marketing agencies and PR companies often look to use football or footballers in their ad campaigns, as it is bound to garner a lot of traction.
The following - surrounding football and those who play the beautiful game - is no hidden secret. We've seen companies like Adidas, Pepsi, Gatorade and Red Bull often come up with witty advertisements to sell their products and services.
Few have been able to master the art of footballing ad campaigns as well as Nike have. They are indeed the gold standard when it comes to producing the perfect football ad, hitting all the footballing sweet spots - resulting in large numbers of people not just being exposed to the ad; but people often going back to view these campaigns repeatedly which have a high recall value in the consumer's mind.
So it comes as no surprise then, that in our list of the 5 top footballing advertisements produced to for the World Cup, four have been made by Nike. Let's take a look.
#5 Jose+10 Adidas Commercial (WC 2006)
Voted as the best commercial during World Cup 2006, this 2-minute version of the Adidas commercial doesn't feature the, now, Manchester United coach Jose Mourinho. Instead, we get a small kid named Jose who is looking to take on his friend Pedro is a football match.
Disappointed? Don't worry, because the ad more than makes up as far as star power is concerned.
So who does it feature?
Just you average footballing royalty - Zidane, Beckham, Beckenbauer, Platini, Cisse, Kaka, Defoe, Kahn, Lampard and Klose.
Go on! Give it a look.