#5 Everton
Everton’s crest before 2013-14 was a complicated design which the Merseyside club said made it “difficult to reproduce for certain print, broadcast and digital media”. They announced the need to modernise and unveiled a brand new design which was more contemporary but dispatched with the laurel and wreath and the Latin quote, ‘nil satis nisi optimum’ which means “nothing but the best is good enough”.
The change created a massive backlash on social media supported by Liverpool mayor Joe Anderson, a lifelong Evertonian.
The Twitter handle @NoToNewEFCBadge was created in a matter of hours and an online petition was started. Over 22,000 people signed saying that they wanted the quote and the laurels to return. While they understood the need for modernisation, their opinion of the new badge was very poor.
Credit must be given to the club because they listened to their fans and while it was too late to do anything immediately, they promised to redesign the crest for the 2014-15 season. The club presented three options to around 13,000 fans and set up a voting process to pick the winner. The current crest restored the elements that were left out and is a faithful recreation of the older version without the yellow trimming.
