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Every football club has a motto, and Scotland's leading club Celtic embrace theirs more than most. "Paradise: Where Legends Are Made" is displayed in the stadium, Celtic Park, while a banner that reads "Welcome to Paradise" can be found inside it.
Rarely has that sentiment been more pertinent, as on Saturday the Glasgow-based club broke their own 100-year-old record to register a 63rd consecutive match unbeaten in league and cups after a 4-0 win at St. Johnstone.
Brendan Rodgers has not lost a domestic game in charge of the Champions in the domestic league yet.
Rodgers, a boyhood Celtic fan who has titled his autobiography 'The Road to Paradise' has achieved what he set out to do with the club. He has rebuilt his own reputation that was damaged by his Liverpool sacking and restored Celtic to the Group Stages of the Champions League, something they had not done since 2013.
Emulating the Lisbon Lions is the task that faces every boss at Celtic and it is no mean feat. The Scottish Premier League languishes behind the major players Europe in terms of finance and being paired with PSG and Bayern Munich in a tough group does not make things easier.
Something that can be controlled though, and control it they have, is the league.
"Celtic holding that British record, it is special," Rodgers said post the St.Johnstone game.
"It is an incredible feat by the players and a wonderful example of professionalism, of playing and creating high standards every day."
Quotes like that get scoffed at who see Scotland as a one-team league, a justified viewpoint given that Celtic have won the last six titles and will probably romp to a seventh this season.
Football is full of caveats though and it is rarely quite as simple as that, as Rodgers will be one of the first to tell you.
"They have faced everything as football players - going behind in games, playing on dodgy surfaces, playing on Astroturf pitches, being tired after games, going behind in games, semi-finals, finals.
"It hasn't just happened overnight. It is something that's been created - a mentality and a desire to work.
"The level of consistency is absolutely remarkable. As the run goes on, teams increase their level even more.
"Every game against Celtic is a massive game. Everyone wants to be the team that beats Celtic."
"People will look at that and think yes because of the consistency and level, but it only takes something to happen in the game for it to go against you - a bad decision or a mistake."
Winger Patrick Roberts, who is on loan at Celtic Park from Manchester City for the second season on the trot, puts Celtic's record solely down to Rodgers, rather than external factors.
"Our willingness to win every game and to not lose has probably got us this far," said winger Roberts.
"And the manager is instilling that in us from the get-go," he told the BBC.
"From last season and this, we've had the same mentality and focus all year round, and that in itself is why we've been so successful."
Rodgers says his job "is to ensure that the players are never complacent," and, while that is no doubt through hard work, it is undeniable that club are currently in Paradise.
