Watchmakers Bulova, has signed a three-year sponsorship deal with English Premier League champions, Manchester United, to become the club’s official timekeeper and global partner.
Manchester United group managing director Richard Arnold said: “Although from very different industries, Bulova and Manchester United share many common values. Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones. We are confident that the popularity, craftsmanship and accessibility of Bulova’s products, combined with the club’s ever-growing global fan base, will make this a successful in partnership.”
Under this sponsorship deal, Bulova will have branding on the clubs scoreboards at Old Trafford, and will also be seen daily on MUTV apart from featuring on the stadium’s digital advertising board during all Premier League home matches.
Bulova timepieces will also be displayed around Manchester United’s Old Trafford stadium, including the player’s dressing room, at the Aon Training Complex and also its offices in Manchester, London and Hong Kong.