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Chicharito is the new face of FIFA 14

Mohit Camma
ANALYST
Business
2.62K   //    03 Jul 2013, 18:45 IST
FBL-WC2014-CONFED-JPN-MEX

Javier Hernandez of Mexico and Manchester United

Javier Hernandez, nicknamed as Chicharito has signed a multi- year endorsement deal with video games developer EA Sports.

This Mexican star and Manchester United striker becomes an ambassador for the developers and would appear in their marketing and advertising campaigns on its behalf in Mexico and North America.

As a part of the agreement, he will be featured on the cover of the 2014 edition of EA Sports, most popular video game, FIFA Soccer, which will be released later this year for Xbox and Playstation 3 consoles, in Mexico. Whereas in the United States he will be featured on one of two covers alongside Barcelona and Argentina star Lionel Messi.

“For me it’s a real honour to have been selected to appear on the cover of FIFA 14, first of all because I declare myself a big fan of this game,” said the 25-year-old.

David Rutter, the executive producer of FIFA 14, added: “We have long admired the flair and passion Chicharito brings to the sport. With Hernandez on our team we have Mexico’s best and most exciting player to help EA Sports make a deeper connection with our fans.”

Source: SportsPro

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ANALYST
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