Corinthians sign new shirt deal with sponsors TIM

Corinthians have penned a new deal with TIM for shirt and stadia sponsorship (Getty Images)

Brazilian football club Corinthians have penned a new shirt sponsorship deal with Italian Telecom company TIM which will keep the companies name on the clubs shirt for another two and a half years, Soccerex reports.

TIM has been in association with Corinthians since 2010 and sponsors 13 other teams in the Brazilian Serie A. The FIFA Club World Cup winners will continue its association with TIM whose logo is shown on the team jerseys and on the clubs training facilities.

American sports giants Nike along with Caixa Economica Federal and education institution Fisk are the main shirt sponsors of Corinthians.

“The strategy of being close to Brazilian clubs, extolling a national passion, has shown promise,” said Livia Marquez, director of advertising and brand management at TIM Brasil.

“Over the past three years, we have shared challenges and achievements with Corinthians. We have been together since 2010, during which time the club marked history with the achievements of the Campeonato Brasileiro, Copa Libertadores, Club World Cup, the Recopa Sudamericana and Paulistão.”

Caio Campos, marketing manager of Corinthians, added: “In an innovative initiative in Brazilian football we are with TIM, a multinational company that has stood out in its area since 2010. Renewing this sponsorship for another two and a half years reflects exactly what we seek in the department of marketing – combining the Corinthians brand with serious businesses and establishing long-term partnerships.”