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#9 James Harden
Nationality: American (US)
Earnings: $46.6 Million
Salary/Winnings: $26.6 Million
Endorsements: $20 Million
Major Endorsement deals: Adidas, Beats, Foot Locker, BodyArmor, NBA 2K
A recently renegotiated salary with the Houston Rockets add a solid $10 million to James Harden's yearly take home when he signed the deal (worth $118 million in four years) and as he had his best season ever - becoming the first NBA player to score 2,000 points and assist on 2,000 points as well - his brand value has gone from strength to strength.
Harden's unique character, and style, make him one of NBA's most memorable and therefore most marketable players, and Adidas had a masterstroke when they made him the face of their basketball campaigns with a $200 million, 13-year deal in 2005. This is sure to be re-negotiated soon, so expect Harden to shoot up this list.
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