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El Clasico - A global spectacle

Shawn Xavier
CONTRIBUTOR
Feature
856   //    20 Dec 2017, 17:54 IST

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El Clasico: One of the biggest and most significant matches in the world of football

The first meeting between Real Madrid and FC Barcelona of the 2017/18 La Liga season is set to take place on Saturday, the 23rd of December at 13:00 CET, which provides for great family viewing for Spanish fans and also allows fans all across Asia to watch El Clasico at prime time.

The first Clasico of the campaign will once again break records that only a select few sporting events in the world can compete for. The fixture will be broadcast live in 182 countries, with potential viewing figures of 650 million, reinforcing its international magnitude.

"With more than 2.5 billion viewers around the world last season, LaLiga clearly is a competition with a global following," said LaLiga president Javier Tebas. "Every weekend LaLiga provides hours of excitement and entertainment to fans. El Clasico always lives up to its name as one of the biggest and most-watched matchups in our competition."

El Clasico set to become a grander affair

Moreover, LaLiga is supposedly preparing events to bring El Clasico even closer to local fans in seven countries: China, India, Indonesia, Japan, Vietnam, South Korea and Kenya.

Shanghai, Delhi, Jakarta, Tokyo, Ho Chi Minh City, Seoul and Nairobi are reportedly the chosen locations for the events, which will attract thousands of fans of Real Madrid, Barcelona and LaLiga in general, who will come together to soak up the greatest footballing spectacle on earth.

Each of the seven events on Saturday, December 23rd, will be graced by a LaLiga ambassador. Eric Abidal, Gianluca Zambrotta, Gaizka Mendieta, Christian Karembeu, Luis Garcia, Fernando Morientes and Frederic Kanoute will represent LaLiga in Shanghai, Delhi, Jakarta, Ho Chi Minh, Tokyo, Seoul and Nairobi respectively.

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El Clasico will only become a bigger and grander event

What will it include?

The ambassadors will speak to local media outlets, interact with supporters and participate in various specially prepared activities aimed at the international expansion of La Liga and all its competing clubs.

The excitement of the most eagerly anticipated game of the season, #ElClasico, will last far longer than 90 minutes and will also be played out on La Liga's digital platforms, where last season, over 2 billion impressions and excellent engagement figures (some 30 million reactions, from likes to comments and shares) were generated.

Throughout the week leading up to Real Madrid v Barcelona, La Liga will shower all its fans with videos, photos and exclusive content linked to the fixture's illustrious history.

The matchday proceedings will include live pre-match entertainment that will begin two hours prior to kick-off, as well as all the reaction from the key figures in the game and live coverage of both coaches' press conferences.

Everything is in place to create a unique experience that will allow LaLiga fans to savour #ElClasico in the best way possible through social media. 

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Shawn Xavier
CONTRIBUTOR
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