English football leagues to have official channels on YouTube

The world’s largest online video sharing site, YouTube, and The Football League have announced a new official partnership, which will give the fans access to free video content of their favorite club.

The new agreement will see more than 85 clubs from the Football League, Premier League and the non-league clubs launch their official You Tube channels, which will make them the largest network of Official Club Channels across the YouTube platform.

“This is completely new territory for The Football League and fits with our vision of entertaining fans seven days a week, 365 days a year rather than for just ninety minutes every Saturday,” said Richard Heaselgrave, The Football League’s Chief Commercial Officer.

“To do this we are investing in new resources and platforms to deliver better, more diverse content to fans when and how they want it,” he added.

Each season, more than 20,000 videos will be launched across the channels which will include matches, highlights, preview and review shows and interviews.

“A partnership with The Football League, notably during its 125th Anniversary season, will expand the fast growing range of football content that YouTube’s viewers the world over can enjoy. The Football League and clubs in its FLi network will provide entertaining, fresh and fun content, including match highlights and news, throughout the week,” said Stephen Nuttall, Senior Director, YouTube Sports EMEA.