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#3 Most engaging World Cup in history
The 2018 FIFA World Cup Russia was the most engaging World Cup ever. FIFA official videos generated over 1.25 billion views during the World Cup, with four million new subscribers to FIFA’s YouTube channel. The FIFA official application for the tournament became the number one sports application in over 128 countries.
According to Alexa Internet, a US-based company that provides commercial web traffic data and analytics, FIFA official website was the most visited sports website during the World Cup period.
FIFA social media accounts generated over 580 million interaction, and the number of followers increased to 128 million.
All these stats confirm how exciting and engaging the 2018 World Cup was for any football fan around the globe. It had everything, from emotional moments to nail-biting extra time, penalty shootouts to last-minute goals, out-of-the-box goals to super penalty saves. Russia and Croatia journey's were the perfect Cinderella story. Countries like Spain, Brazil, Germany went home earlier than expected and it only added more spice to the drama.
