Of Manchester United and their CEOs

David Gill (far right) and Sir Alex Ferguson formed a good partnership when it came to executing deals (Getty Images)

David Gill has been one of the staunchest supporters of the Glazers’ takeover of United, and has been a loyalist through and through. His run-ins with the fans have been pretty public, and the courage of his convictions helped him run the club well enough through times when United were not generously endowed with cash to spend, and yet never compromise on success. Year after year under him, United slowly kept reducing their debts, and started moving back towards the green.

He was not the most popular chief executive around, and his tenure was definitely filled with a lot of tough times. But once he rode that phase out, he oversaw one of the club’s most successful periods on the field, winning a lot of silverware and establishing the team permanently at the apex of the European game. But then, some of his transfer dealings too were suspect, cases in point being Manucho, Bebe (Tottenham got Van der Vaart for 600,00 more) and Gabriel Obertan. His reign also saw the club failing to satisfy a couple of very talented youth prospects, Paul Pogba being a prime example.

Each of the three earlier chief executives surpassed their predecessors in terms of taking the club to a different level, and ensuring that the level of success only went up. They had to endure sticky situations, but they were given the time to fight it out, and once they did, they came out with flying colours.

Manchester United are well known for being patient with their managers and their executives, and so it is a given that Woodward and Moyes will have time to prove themselves. For all the issues Martin Edwards had, he went out and signed Alex Ferguson to be the next manager of Manchester United in 1986 and made sure he supported the manager all through his initial days, and gave him a team to contend with again.

Woodward has learnt the hard way that working on transfers is not the same as getting a potato snack company to partner with your team. Gone are the days when he could negotiate and haggle with a company for sponsorship, and they would be happy to oblige. Understanding the human element during the course of transfers is very important as it gives you an idea of how receptive the potential seller is.

So Woodward might have had a nightmarish start, which might have resulted in the club losing face in the market, but then cut him some slack; he’s still learning. And learning from mistakes is what the CEOs of Manchester United are so darn good at.