Manchester United: Old Trafford naming rights not for sale

Manchester United’s stadium name to remain as it is.

Manchester United have no plans to sell their Old Trafford naming rights while dismissing any rumours linking them to any commercial partners over the same issue.

It was being speculated that The Theatre of Dreams could be renamed after sports brand Nike.

Earlier in 2012, reports from Forbes indicated that a 20-year deal could be valued at a region of $1 billion, i.e $50 million (30 million pounds) a year if the club did decide to sell its naming rights.

Nonetheless, United have been persistent in maintaining their stance that the stories revolving around are false and that the re branding of the stadium will not occur.

Executive vice-chairman Ed Woodward mentioned that The Glazer Family (American owners) would not countenance selling the naming rights of the stadium.

“It’s important that Old Trafford is Old Trafford.” he said. “The Glazers are actually very traditional in their views. People have asked us the question, asked us if we would consider [selling the naming rights]. We won’t.”

United legend and director Bobby Charlton had earlier said in 2011, “I can only say that it’s not our policy to change the name of Old Trafford. It’s too important.”

The net income growth is predicted to increase from 363 million pounds to a margin of 420- 430 million pounds if the name remains unchanged this season.