Today, NIKE, Inc. (NYSE: NKE), the world’s largest and most innovative sports brand, revealed the future of sport, highlighted by the groundbreaking “adaptive lacing” platform, as well as a pioneering football (soccer) technology that separates mud from cleats and transformations in the celebrated innovations of Nike Air and Nike Flyknit that reinvent modern footwear design.
NIKE, Inc. President & CEO Mark Parker, at a global event in New York City, debuted these innovations and unveiled the new Nike+ app, the all-access pass for athletes to reach their potential. The app connects athletes with Nike’s most-coveted products and services in a simple, seamless way.
The new Nike+ delivers a personal store, on-demand coaching and the best of Nike at your fingertips. These features come to life through a personal feed that recommends products tailored to you, coaching for all levels that adapts to your performance and schedule, and a connection to the endless motivation found in the world of Nike’s in-person experiences.
“Today showcases a breadth of innovation that only Nike can deliver,” said Parker. “It represents a fundamental shift in how we serve the athlete. We’ve entered a new era of personalized performance. Athletes want more than a dashboard and data – they want a more personal relationship, one that gives them real solutions and total access to the best product and services.”
The groundbreaking products unveiled by Parker represent Nike’s relentless drive to exceed athletes’ expectations:
NIKE HYPERADAPT 1.0 The first performance vehicle for adaptive lacing, the Nike HyperAdapt 1.0 is the payoff of over a decade of research in digital, electrical and mechanical engineering. It challenges traditional understandings of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preferences by providing precise, consistent, personalized lockdown that can be manually adjusted on the go. FOR FULL STORY - CLICK HERE
NIKE+ Connecting Nike’s most coveted products and events via one seamless sign-on, the new Nike+ app offers members an all-access pass to their potential by providing easy access to Nike’s world of services, including the company’s footwear and apparel, customized recommendations, guided workouts, motivational music mixes and rare invitations. FOR FULL STORY - CLICK HERE
NIKE AIR VAPORMAX The Nike Air VaporMax pays off the full promise of Air: to deliver lightweight, consistent cushioning that lasts. It leverages new technologies to incorporate even more Air into the unit and eradicate the traditional foam midsole, placing cushioning directly underfoot for unbeatable energy response. Plus, it reduces weight and manufacturing waste. FOR FULL STORY - CLICK HERE
NIKE ZOOM SUPERFLY FLYKNIT Thanks to the Nike Zoom Superfly Flyknit, every race is personal. Expanding the limits of Nike Flyknit technology, the spike’s upper can be custom engineered down to a single pixel to adjust to the movement of every foot. The plate is similarly singular. Crafted based upon performance data, it optimizes a particular athlete’s assets. FOR FULL STORY - CLICK HERE
NIKE AIR ZOOM KD9 Kevin Durant’s trademark versatility and crazy court coverage meet their match in the Nike Air Zoom KD9. Its lightweight, low-cut Nike Flyknit upper, engineered down to the pixel, delivers multidimensional movement that pairs lockdown with natural movement, while the visible, tapered Nike Zoom Air unit distributes responsive heel-to-toe impact protection and pop. FOR FULL STORY - CLICK HERE
NIKE MERCURIAL SUPERFLY The Nike Mercurial Superfly boot destroys past notions of fast thanks to its holistic speed system that begins with a Flyknit upper featuring a 3D speed-rib texture. Made to create ball friction, the raised upper joins forces with a lightweight anatomical plate that maps the natural contours of the foot for a stronger response through swifter play. A player-tested, claw-like breaking system keeps velocity controlled. FOR FULL STORY - CLICK HERE
NIKE FREE RN MOTION FLYKNIT The 2004 version of Nike Free was a design reaction to a new understanding of biomechanics. The 2016 iteration combines new insights that reveal how the foot expands and contracts upon impact with and liftoff from the ground. The upshot is an auxetic midsole that splays across two planes to mimic the significant changes in foot size — approximately one size in length and two sizes in width — that occur throughout a runner’s stride. Coupled with a dynamic Flyknit upper, the Nike Free RN Motion Flyknit makes for our most natural ride yet. FOR FULL STORY - CLICK HERE
NIKE HYPERDUNK 2016 The silhouette that debuted in 2008 was a shadow of today’s firebrand design, which is dominated by a high-cut Nike Flyknit upper for a locked-in feeling and strong aesthetic impact. Plus, a full-length Nike Zoom Air unit serves up trampoline-like snap while herringbone traction helps carve cuts. FOR FULL STORY - CLICK HERE
NIKE LUNAREPIC FLYKNIT Once upon a time, the Nike Magista transformed the beautiful game. Now, running gets a revolution. The Nike LunarEpic Flyknit translates the football boot’s tradition-shattering natural movement and feeling of fluidity by pairing a precisely engineered mid-collar Flyknit upper, featuring supportive Flywire, with a new laser-siped Lunarlon midsole and pistons that mirror pressure maps of the foot. FOR FULL STORY - CLICK HERE
NIKE ANTI-CLOG TRACTION Mud was once an accepted stain on the beautiful game. Nike Anti-Clog Traction eliminates this imperfection by helping prevent mud from sticking to the sole plate of Nike football boots via an adaptive polymer that becomes compliant when exposed to water, helping keep the plate clear. FOR FULL STORY - CLICK HERE
NIKEGRIP Distractions, big or small, mean lost time and missed goals. NikeGRIP sock technology addresses foot-to-shoe disruptions via a two-sided, anti-slip solution that places more traction at key contact points, via a radical fiber. Working in direct concert with the insole, it ultimately boosts an athlete’s purchase, and poise. FOR FULL STORY - CLICK HERE
NIKE ZONED PERFORMANCE TIGHTS As purposeful as they are arresting, Nike’s collection of zoned performance tights features areas of compression, stretch and breathability where respectively needed. Targeted compression reduces muscle vibration to give athletes a locked-in, stable sensation, while breathable stretch mesh moves with the body and allows heat and sweat to escape. FOR FULL STORY - CLICK HERE
NIKE ZOOM STREAK FLYKNIT Designed for the fastest marathoners in the world, the Nike Zoom Streak Flyknit pairs a precisely engineered Nike Flyknit upper with a Zoom Air unit in the heel for ultralightweight, responsive cushioning and a blown rubber waffle outsole that delivers durable, firmer cushioning and traction. FOR FULL STORY - CLICK HERE
NIKE AIR FORCE 1 ULTRA FLYKNIT A classic reinvented, the Nike Air Force 1 Ultra Flyknit introduces a Nike Flyknit upper that maintains the shape and paneling of the iconic silhouette. It’s also the first Flyknit shoe to feature a leather Swoosh. Additionally, flexible ultra tooling combined with the Flyknit upper make the shoe half the weight of the original. FOR FULL STORY - CLICK HERE
NIKE VAPOR FOOTBALL KITS WITH AEROSWIFT TECHNOLOGY In a case of Nike manifesting its there-is-no-finish-line philosophy, Nike Vapor football kits with AeroSwift technology are 10% lighter, with 50% more stretch than the kits they replace. They’re made from new, textured high-performance yarn that wicks sweat from the skin 20% faster than Nike’s most recent kits, while also drying 25% faster. FOR FULL STORY - CLICK HERE
NIKE VAPOR TRACK & FIELD KITS WITH AEROSWIFT TECHNOLOGY Nike Vapor track & field kits with AeroSwift technology introduce a new vortex of speed. Crafted from lightweight, partially recycled polyester yarn, the kits pair hybrid four-way stretch knit with engineered mesh and innovative Nike AeroBlades that channel air around the athlete. FOR FULL STORY - CLICK HERE
NIKE VAPOR BASKETBALL UNIFORMS WITH AEROSWIFT TECHNOLOGY There’s a new order on the court. Nike Vapor basketball uniforms with AeroSwift technology introduce an innovative hybrid construction of four-way stretch fabric and engineered mesh based upon body mapping that makes them 35% more breathable than 2012 uniforms. Plus, they pair with base layers to minimize game-time distractions and maximize performance. FOR FULL STORY - CLICK HERE
As part of the event, Parker also discussed Nike’s design philosophy of creating footwear and apparel through an approach of head-to-toe product integration. Known as “System of Performance,” this philosophy obsesses the edges and seams that connect products to each other – always designing for athletes in motion. More information on System of Performance is expected to be released during the second day of the event.
