Panasonic joins Barcelona's list of partners

Japanese tech major Panasonic will become a global partner of the Spanish club FC Barcelona, following a three year deal with the La Liga champions.

Panasonic’s Viera series of television will become the official FC Barcelona TV, while the Barca image will be used in the marketing of the Panasonic products.

“The association of the image of FC Barcelona as one of the strongest and most popular teams in the world and that of Viera, which is aiming to become the leading brand in the TV market, is the key to this new link between Barça and the Japanese company,” the club said in a statement.

source: sportspromedia