Players ready for battle with launch of Adidas’ FIFA World Cup boot collection
New Delhi, Tuesday 13th May– No team has ever won the FIFA World Cup™without giving it their all. It‘s about team work, togetherness, passion and whole nations uniting and coming together for a common cause. The FIFA World Cup™ is the pinnacle of any player’s career, it‘s where the best meet the very best and where icons are made. It‘s about pure devotion knowing that your actions will define history. And there is only one way to approach it – either you go hard or you go home. You stand or you fall. You unite or divide. It‘s black or white. It‘s all in or nothing.
With one month to go until the 2014 FIFA World Cup Brazil™, adidas today launched Battle Pack, the official footwear collection for the tournament.
adidasBattle Pack features a new boot from each of the five adidas boot rangesadizero™ f50, predator®, nitrocharge™,11proandadizero™ f50 Messi, each with its own disruptiveblack and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the FIFA World Cup™ by the full roster of adidas players including Leo Messi and Oscar to DaniAlves and Luis Suarez.
The black and white colourwayis a visual representation of theadidas “all in or nothing”2014 FIFA World Cup Brazil™ campaign, with each boot exactly 50% white and 50% black. The only colour featuring on the boots is the fiery gold colours of the iconic three stripes of adidas, representing the ultimate reward of the FIFA World Cup trophy. The adizero™ f50 Messiis the only exception with an added blue and white colourway, inspired by the national colours of Leo Messi’s native Argentina.
The black and white patterns of the boots have been inspired by the warpaint of native warriorsand the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory – speed, bravery, control, energy and agility.
Markus Baumann, Senior VP for Global Football at adidas said: “For Battle Pack, we wanted the boots to be highly visible on pitch and stand out from the extreme range of colour everyone expects to see in Brazil. Our FIFA World Cup campaign is “all in or nothing”and this mindset is represented perfectly through the black and white colourway chosen for the boots. In addition, we wanted to pay homage to a unique Brazilian design and the powers associated with the boots and style of the players wearing them. They will help prepare our players for battle in Brazil, as they aim for glory.”
The Battle Packlaunch marks the next stage of the adidas “all in or nothing”2014 FIFA World Cup Brazil™ campaign. The tournament is the world’s largest single-sport event and the ultimate platformfor the adidas state-of-the-art footwear. The most exciting professional players in the world will wear the new adidasBattle Pack boots on-field for the first time during the 2014 UEFA Champions League Final in Lisbon and duringthe 2014 FIFA World Cup Brazil™, with the boots available to purchase from Monday 26th May at adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit adidas.com/worldcup or go tofacebook.com/adidasfootballor follow@adidasfootball#allin or nothingon twitter to join the conversation.
adizero™ f50 Messi
The adizero™ f50 Messi combines revolutionary technologies with the precision engineering befitting of a four-time Ballon d’Or winner, with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero™ f50 Messi is one of the lightest shoes on the market.Theadizero™ f50 Messi has an additional blue added to the black and white colourway, inspired by the national colours of Leo Messi’s native Argentina.
The adizero™ f50, worn by players such asArjenRobben, Karim Benzemaand Luis Suarez, is all about precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. With features such as SPEEDTRAXION, an all-new, high speed stud alignment for maximum acceleration and pinpoint changes of direction, and SPEEDFOIL, a revolutionary material that combines lightweight, softness and durability for a comfortable, yet locked down heel fit, the adizero™ f50 is a boot which ensures these world class players will be faster than ever before in Brazil.
The boot is the only one of the Battle Pack to be designed with a white on black colourway (the others are all black on white) and is the latestin a line of new predator bootsto be released especially for every FIFA World Cup since 1994. Favoured by the likes of Oscar, MesutÖzil and Fernando Torres, the bootis designed with five distinctive ‘Lethal Zones’ of technology to deliver outstanding ball control, touch, accuracy and power. The boot is made to master every aspect of performance.
nitrocharge™, the energy-retaining football boot for the next generation of footballer as worn byDaniAlves and Javi Martinez, is designed for ‘The Engine’, the player who is always running, tackling and relentlessly powering his team. With its unique and highly elastic ENERGYSLING™ around the forefoot supporting sidecut and precision turn movements to sharpen reactions on the pitch, and ENERGYPULSE™spring technology providing high energy push-offs and long lasting energy return when sprinting, the nitrocharge™ combines new technologiesto innovate the way ‘Engines’ play the beautiful game.
The 11pro worn by PhilippLahm and Frank Lampard retains the classic attributes that allow players to control the game. With its highly innovative micro-fiber PU synthetic providing excellent fit, performance, comfort and ball-feel allied to an all new outsole with comfort frame for better pressure distribution,as well as optimised stud placement for maximum grip and acceleration, the 11pro remains the boot of choice for the complete footballer.