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For most, the reveal of new Premier League kits is always an interesting period. Fans wait in anticipation to see whether their club has delivered on the design, or flopped and made a kit that is better off left forgotten.
In the 90s, there were a plethora of wacky, detailed designs that were mostly eyesores to those viewing them in hindsight, but at the time, they were heavily admired. Now, though, football kits are far more simplistic. The main kit providers are Adidas and Nike, who tend to keep a similar theme to each of their designs, only changing the colours to match the respective club, which meant there was very little variety in the Premier League for some time.
This has changed in recent years, however, as the likes of Puma, Umbro and New Balance have upped their game and sealed numerous kit deals with various clubs in both the Premier and the Championship. Championship sides all have a chance of reaching the Premier League, of course, so these deals are viewed as investments.
With that being said, let's take a look at the Premier League's 2018/2019 kits.
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AFC Bournemouth
Home kit - 5/10
The Cherries stick with the standard red and black striped shirts for the new season. As with most Umbro-designed football tops this season, the kit features a red and black Umbro banner around the trim of the sleeve. It's a simplistic look, but less is more nowadays.
Away kit - 6/10
The white kit contrasts nicely with the red trim around the sleeves. The sponsor on the front is large but doesn't affect the kit negatively, which is good. The red, white and blue colour scheme could be a reference to the Union Jack, as a nod to Bournemouth's home country.
Third Kit - 6/10
A strange choice of colour, "Beach Glass", but it creates a look that is definitely striking enough to work well as a third kit. The white shorts contrast well with the teal shirt colour. Overall, it's easy on the eyes, and is unlikely to clash with opponent's colours, which is the primary aim of a third kit.
Arsenal FC
Home kit - 6/10
There isn't much room for manoeuvre when designing the Arsenal home kit: there's always going to be the red and white colour scheme. But Puma have tried to changed it up slightly by adding a red, faded banner to the sleeves. The shorts remain white, as do the socks. Not a great deal to say, other than it does the job and looks pleasant.
Away kit - 7/10
A lot of fans are divided over this kit. The dark, navy blue merged with the deep purple is an odd colour scheme, and it's one that doesn't have much to do with the Gunners at all. That being said, it is a nice design and it could be one that grows on the Arsenal fans over the next few months.
Brighton & Hove Albion
Home kit - 7/10
One of the cleanest home kits in the league this season. The simple blue and white striped tops are easy on the eye, and the sponsor in the centre of the shirt works well with the colour scheme. The Nike sponsorship, which was started last year, has really worked a treat in streamlining the attire.
Away kit - 3/10
Brighton's away kit doesn't meet the same standard as the home kit, sadly. The green is as off-putting as the buttoned collar. However, it does serve its purpose insofar as standing out and not clashing with opposition colours, so in that sense it works. But the general appearance of the shirt is nothing short of ugly.
Burnley FC
Home kit - 7/10
Burnley have kept their traditional burgundy and blue colour scheme, but now feature a brand new sponsor in the centre of the shirt. The sponsor's logo does well to match the rest of the kit, so it doesn't ruin anything. The simple white shorts and socks finish off the kit nicely.
Away kit - N/A (yet to be released)
Third kit - 7/10
Burnley's decision to go with an off-white third kit is a strange one. It's certainly a fresh look, but how it will look on the players in the cold light of day is another matter entirely. They plan to debut it against Aberdeen in the Europa League soon.
Cardiff City
Home kit - 8/10
The Cardiff City home kit for next season is a nice, classy fit. The strong, spaced hoops across the shirt complement the blue with navy colour scheme. The sponsor doesn't interfere with the overall look of the kit, either. The goalkeeper kit was also featured in the photo, which is just as nice, with the green on dark green hoops across the torso, matched with dark green sleeves.
Away kit - 3/10
The grey, thin hoops of the away kit have nothing to do with Cardiff football club at all. Whilst the colour scheme is nice, it merely looks like an Adidas t-shirt you'd find on the racks in one of their stores. The same can be said for the orange goalkeeper kit which also features in the photo: it has nothing to do with Cardiff, and seems like an arbitrary choice.
Chelsea FC
Home kit - 9/10
Chelsea's home kit this year is a striking one. The red and white lines across the torso are eye-catching and work well with the blue shirt. The rest of the kit is simple so that the attention is kept on the main area of the tee.
Away kit - 8/10
Whilst the yellow away kit is a very simple design, I personally think it looks very smart. It'll certainly make the players stand out on the pitch, and is unlikely to clash with any of the opposition's kit colours. Perhaps if the shirt featured the same flickered lines as the home kit does, it would be even better than it is.
Crystal Palace
Home kit - 4/10
Crystal Palace's colour scheme has always been slightly off-putting, but the amount of different designs that has been crammed into this shirt makes it an ugly one, sadly. This is Puma's first year with Palace, and it appears like they've already made a big error with the fading vertical stripes. On the pitch, however, it might be a different story, as kits always look slightly better when worn during play. We will have to wait and see if it can be redeemed.
Away kit - 7/10
The diagonal sash is an interesting feature to include, but it seems to work quite well. The red, blue and white all complement each other and make the final appearance simple, but striking.
The kit celebrates the 40th anniversary of one of the most memorable seasons in the club's history when the "Team of the 80s", the exciting young side managed by Terry Venables, won promotion to the First Division.
Everton FC
Home kit - 6/10
Much in the same style as the previous years, Umbro have opted for a simplistic look with blue being the primary colour, supported by dashes of white. The collar-and-two-buttons combination also looks nice with the bannered Umbro sleeve trim.
The goalkeeper kit, worn by Jordan Pickford, is also in the shot, though there isn't much to say about it as it's mostly been kept the same.
Away kit - 5/10
The pink and black combination catches the eye almost immediately. It's a great choice for an away kit, and is unlikely to clash with opposing colours. However, the general appearance of the shirt is let down by the giant Angry Birds logo on the sleeve - it takes away the professionalism.
Fulham FC
Home kit - 7/10
Fulham's home kit is simple, but classy. The sponsor's logo doesn't affect the general look of the shirt, as it sits neatly within the black stripe across the centre of the torso. The white and black colour scheme is synonymous with the London club, and looks even better with the Adidas three stripes down the shoulders and sides.
Away kit - 6/10
Similar to the style of Cardiff City's away shirt, Adidas have opted for the thin lines, but this time in a dark navy colour scheme. The three white stripes on the shoulders and on the side of the shorts works well to break up the pattern. And the new Dafabet logo in bright yellow sits in the centre of the shirt, standing out, but not taking away too much from the kit's pleasant appearance.
Huddersfield Town
Home kit - 6/10
A simply, but classy look, Huddersfield's home kit for next season looks solid. The shirt features the return of the Terriers badge, which fits seamlessly onto the front. The sponsor's logo is large, but thankfully doesn't take away much of the attention from the top itself.
Away kit - 5/10
Huddersfield's away kit is virtually the same as Bournemouth's home kit. It's a strange choice by Umbro to have opted for this colour scheme when it makes the viewer immediately think of the Cherries. But having said that, it is a striking look, and does look impressive.
Third kit - 7/10
Despite both the home and away kits looking impressive, neither of them match the quality of the luminous third kit for next season. Umbro have clearly designed the shirt to make Huddersfield stand out, and they certainly won't be missed, that's for sure!
Leicester City FC
Home kit - 5/10
The foxes' home kit is essentially the same as last season's, except the kit is now provided by Adidas, rather than Puma. The blue colour scheme is synonymous with Leicester City and has been used once more. There are a few diagonal lines faded into the shirt, but they do little to make it any better than it is.
Away kit - 2/10
This is almost a replica of the Cardiff away kit. It's a shame how little effort Adidas put into the kit designs this year. The grey makes the shirt looks dismal and dreary, and the orange stripes are just there, failing to complement the primary colour.
Liverpool FC
Home kit - 7/10
Liverpool's new home kit looks smart. With the collar and the simplistic white stripe across it, it's clear that New Balance have gone for the classy look for next season. Again, Standard Chartered feature on the front as the sponsor, and fit well with the colour scheme.
Away kit - 4/10
As for the away kit, the best one can say is that it stands out. The purple and orange colour scheme creates a sickly combination, which doesn't have anything to do with the traditional colours of Liverpool. The faded purple sleeves give the shirt a bit of variety, but the bottom line is that the purple does not suit.
Manchester City
Home kit - 4/10
The new kit design for Man City is a flashback to when the club won their first league title in 1936/1937 and also during 1998/99, which is considered by many to be the turning point in the modern history of the club.
While the tribute is a nice touch, the kit itself leaves much to be desired. Some have made comparisons to a pyjama top - especially with the one button feature. The low collar makes the shirt look loose, as if it's slipping off. The darker blue of the sleeves gives a different look to the overall appearance, but it's certainly not one of their best.
Away kit - 9/10
The home kit might not look great, but City have certainly made up for that with this stunning away kit. The sky blue and yellow pinstripes fit the shirt well, and the luminous yellow socks top off the look nicely. The sponsor's logo is also neatly included in the design, with the font taking on a yellow tint.
Manchester United
Home kit - 8/10
The home kit's design for next season has divided certain fans; some prefer the classic, simple red of yesteryear, but others like the new turn the kit has taken, with the black faded stripes at the bottom.
Personally, I think the kit looks great. The "barcode" at the bottom of the shirt allows the kit to flow seamlessly into one, whilst still keeping the striking red that makes United what they are: the Red Devils.
Away kit - N/A (yet to be released)
Third kit - 7/10
Inspired by the 50th anniversary of United's historic first European Cup win, United's third kit shimmers beautifully, and will undoubtedly look splendid on the pitch next season.
The navy blue shirt resembles the royal blue kit worn by Sir Matt Busby's men in their victory over Benfica at Wembley in May 1968.
Newcastle United
Home kit - 5/10
The home kit is worn by Newcastle's new midfielder, Ki Sung-Yueng. That's about the only fresh aspect about the kit. It looks virtually the same as it did last season. There isn't a great deal more to say about it.
Away kit - 6/10
The choice to have blue and maroon hoops on the shirt of your away kit is an interesting one, but it's a combination that is surprisingly pleasant to look at. The fact it spreads out to the sleeves as well is a nice touch. The white shorts offer a break in the kit, before the maroon socks finish it off nicely.
Third kit - 8/10
The colour scheme of the third kit is light and stunning. The teal blue complements the two white stripes on the sleeves, and the logo in the centre fits in well to the design as well.
Southampton FC
Home kit - 5/10
Essentially the same as last season, Saints have kept their traditional red and white stripes but added a black outline, which doesn't quite blend too well with the rest of the kit. The club's logo slots nicely on the shirt; however, the sponsor should have been a lot lower, as it looks as if the emblems are all crammed into one area.
Away kit - 2/10
There isn't much to say about this kit other than the fact it looks repulsive. The yellow and blue combination is sickly, and doesn't really have much to do with Southampton's colours at all.
Tottenham Hotspur
Home kit - 8/10
The fading of the shirt looks stunning when the full kit is worn, however I imagine it's a different story on a random fan wearing jeans. The small collar gives the kit a classy feel, without impeding onto the minimalistic aesthetic.
Away kit - 7/10
The away kit has the same sort of feel regarding the fading patterns, but it does appear to be more of a training kit than an actual football kit. The navy blue torso of the shirt combines well with the shimmering light blue sleeves.
Watford FC
Home kit - 8/10
Watford's new home kit is breathtaking, featuring more of a "Hornet's" look to it this year, as opposed to the plain yellow we've seen in the previous few seasons. The black and yellow stripes are very eye-catching and look appealing from all angles.
It does look a lot like the Besiktas home kit, but Watford could be set to make it their own in the coming seasons.
Away kit - 6/10
Keeping with Adidas' away kit theme this year of the thin horizontal stripes, Watford have come out on top with the final look. The green and yellow combination is striking, much in the same way as the home kit. You certainly won't miss Watford on the pitch this season!
West Ham United
Home kit - 7/10
West Ham's home kit retains its traditional colour scheme of burgundy and teal, but the bright white shorts and socks give it the classy look fans have been waiting for. The sponsor logo fits well and doesn't stick out of place, either.
Away kit - 4/10
The primary dark blue with the burgundy trim doesn't look very appealing at first glance, and upon further inspections look even worse. The yellow socks make the kit a complete eyesore. Perhaps they'll do better next year...
Wolverhampton Wanderers
Home kit - 8/10
The new bright orange/gold kit from Adidas has completely changed the game for Wolves. Before, they were accustomed to wearing the drab orange kits that were mostly overlooked up until this point. The sponsor also combines well with the rest of the shirt.
Away kit - 9/10
Just when you thought it couldn't get any better, Wolves release a pristine white away kit. With the black trim, this kit looks absolutely sublime, and I have no doubts it will look even better on the pitch next season. Wolves have built a great side and could compete for the top ten - in a kit like this, they'll certainly be doing it in style!
