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Red Bull owned RB Leipzig change club logo under Bundesliga pressure

RB Leipzig, owned by Austrian energy drink giants Red Bull, have recently gained promotion from the German third tier (3.Liga) to the 2.Bundesliga and under pressure from the German Football League (DFL) had to change the club logo to distance themselves at least a little bit from their owners.The ownership laws in German football are the toughest in European club football and any club not adhering to these regulations cannot be part of the German Professional Football League system of Bundesliga and 2.Bundesliga under the Deutsche Fuball-Liga (DFL, German Football League).The DFL is currently not happy at the structure at RB Leipzig besides the logo, which is similar to those of Red Bull Salzburg and New York Red Bulls and their owners Red Bull. The change of logo happened without much media hype.The RB Leipzig logo was simplified with the sun in the background disappearing, while the big RB in red went down to become RB Leipzig in blue while the ball became bigger to cover the void left by the gone sun.This is seen as a first step by the club to adhere to the tough DFL rules which would allow them to play 2.Bundesliga next season.http://arunfoot.blogspot.com/

The old and new logo of German club RB Leipzig

RB Leipzig, owned by Austrian energy drink giants Red Bull, have recently gained promotion from the German third tier (3.Liga) to the 2.Bundesliga and under pressure from the German Football League (DFL) had to change the club logo to distance themselves at least a little bit from their owners.

The ownership laws in German football are the toughest in European club football and any club not adhering to these regulations cannot be part of the German Professional Football League system of Bundesliga and 2.Bundesliga under the Deutsche Fußball-Liga (DFL, German Football League).

The DFL is currently not happy at the structure at RB Leipzig besides the logo, which is similar to those of Red Bull Salzburg and New York Red Bulls and their owners Red Bull. The change of logo happened without much media hype.

The RB Leipzig logo was simplified with the sun in the background disappearing, while the big RB in red went down to become RB Leipzig in blue while the ball became bigger to cover the void left by the missing sun.

This is seen as a first step by the club to adhere to the tough DFL rules which would allow them to play 2.Bundesliga next season.

Published with permission from Arunava Chaudhuri.

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