Top 10 most valuable athletes ranked

Lionel Messi Cristiano Ronaldo Virat Kohli Forbes Valuable
Messi, Ronaldo, Kohli - who is the most valuable of them all?

#7 Virat Kohli: $14.5 million (new to the list)

India v Pakistan - ICC Champions Trophy Final
Brash, arrogant, and supremely talented - Virat Kohli is the face of Indian cricket now

Captain of the Indian cricket team, and the face of an aggressive, brand-new Indian sporting persona, Virat Kohli has the world in his lap at the moment, and it doesn't seem like he's letting go anytime soon.

Apart from the multitude of Indian records he holds, he also holds the world record for being the first cricketer to score three centuries in his first three innings as Test captain, being the fastest in the world to reach 30 ODI centuries, 1000 T2OI runs and 15,000 international runs.

After having taken over captaincy from MS Dhoni earlier this year (in all formats of the game), he has become the face of Indian cricket and it's most marketable persona... he became the first Indian to sign an INR 100 Cr. ($150+ million) contract with a company when he signed up for an 8-year deal with Puma this year, and in fact, the only Indian analysts say is more marketable than Kohli is the King of Bollywood himself, Shah Rukh Khan.

As of last month, Kohli has endorsement deals with 17 brands!

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