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Sponsorship deals offer a lot of money in modern day football. The report by media company CSM Sport & Entertainment analyzed sponsorship deals of various clubs in Europe's top five leagues – Premier League, La Liga, Serie A, Bundesliga, and Ligue 1.
Premier League clubs make the most in Europe with over €1.2 billion a year from 440 sponsorship agreements. Germany’s Bundesliga is next with €734.7million from 617 sponsorship deals. Spanish League is third with €678.5million.
Serie A clubs generates €439.3million and French’s top division clubs generates €357.8 million. The Fly Emirates, which is the shirt sponsor of three clubs in the top 10, invest the most in sponsorship deals with €178 million.
On that note, let’s take a look at the Top 10 clubs with the highest sponsorship revenues per year.
#10 Juventus – €101million (39 deals)
One of the most successful clubs in Italian football, Juventus has sponsorship arrangements with some of the most lucrative and prestigious brands in the world. Also, the arrival of Cristiano Ronaldo from Real Madrid is doing wonders to their commercial value. Jeep is their major shirt sponsor since the 2012/13 season. Juventus currently has a kit deal with Adidas that lasts until 2022, which is worth around £20 million-per-year. In total, Juventus currently make a little more than €100 million in various sponsorship deals.
#9 Paris Saint-Germain – €112million (24 deals)
Owned by Qatar Sports Investments(QSI), Paris Saint-Germain is one of the wealthiest clubs in European football right now. They have spent a lot of money in the transfer market to sign players like Angel di Maria, Neymar, and Kylian Mbappe. With quite a few exceptional players in their squad, the French club has attracted a lot of sponsorship deals. Emirates is their current shirt sponsor and they also have 23 other lucrative sponsorship deals worth €112 million.
#8 Liverpool – €117million (17 deals)
Liverpool is one of the most successful English clubs with numerous silverwares in their illustrious footballing history. After a brief struggle, they are now playing extremely well under Jurgen Klopp. After their brilliant 2017/18 UEFA Champions League campaign, Liverpool agreed to a new four-year, £160 million deal with Standard Chartered. The Reds are in association with Standard Chartered since 2010. The Anfield club currently earns €117 million from just 17 sponsorship deals.
#7 Arsenal – €124million (27 deals)
The Gunners are one of the most followed clubs in European football. Though they have struggled to win silverware in the recent past, they carry a huge fan base. Emirates is one of Arsenal’s biggest sponsors. Gunners have agreed to a new shirt sponsorship deal with Emirates early in the year that will be worth £200 million until 2024. They have also signed a kit sponsorship deal with Adidas, reported to be worth £60 million-per-year.
#6 Manchester City – €149million (38 deals)
The current Premier League Champions have become one of the most formidable clubs in European football under Pep Guardiola. The Manchester club has attracted a lot of commercial entities since Guardiola’s arrival and one of them is Puma. The shoe manufacturers will become City's official kit manufacturer from the start of 2019/20 season. The deal is estimated to be worth £41 million per year. City currently earns €149 million per year from their 38 sponsorship deals.
#5 Chelsea – €154million (18 deals)
The Blues have been really busy with the commercial aspects of the game in the past few years. In 2016, Chelsea signed a 15-year kitwear deal with Nike worth £900 million. Recently, they have announced Hyundai as their shirt sleeve sponsor in a £10 million-a-year deal. Energy drinks maker Carabao pays £10 million per year to sponsor the club’s training gear. Also, Japanese company Yokohama pays £40 million per year as Chelsea’s main shirt sponsor.
#4 Real Madrid – €178million (19 deals)
Surprisingly, the Spanish giants are only fourth on the list. The Galacticos are always known for their commercial aspects. With some world-class players on their payroll, Real Madrid often gets huge sponsorship deals. Real Madrid recently signed a record-breaking sponsorship deal with Emirates, which could get them 70 million euros during each of the next five years. With just 19 deals, Real make a huge €178 million per year.
#3 Bayern Munich – €180million (29 deals)
Bayern Munich is the only Bundesliga club to feature on the list. Easily the most successful club in German football, two of Bayern Munich’s notable sponsorship deals are with Telekom and Qatar Airways. In 2015, Bayern Munich extended their longstanding partnership with Deutsche Telekom as shirt sponsor until 2023. The deal will earn them $34 million per year. Also, in 2017, Bayern Munich announced their first ever shirt sleeve sponsorship deal with Qatar's Hamad International Airport.
#2 Barcelona – €261million (43 deals)
The Catalan giants are one of the two clubs to generate more than €200 million per year in sponsorship deals. One of the followed clubs in world football, Barcelona has a yearly income of €261 million in sponsorship deals. Two of their recent biggest sponsors are Nike and Rakuten. The deal with Japanese online firm Rakuten gives them £47 million annually and a long-term contract extension with American kit manufacturers Nike gives them a huge €155 million a season.
#1 Manchester United – €269million (68 deals)
Though they are struggling on the pitch this season with some poor results, they are arguably the biggest commercial power in world football at the moment. Manchester United got a shirt sleeve sponsor early in the year when they announced a long-term partnership with US lifestyle brand Kohler. With 68 lucrative sponsorship deals, the Old Trafford club generates €269 million per year.
