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Football is big business now, and it bears out in Deloitte's Football Money League. Total revenue of the Top 20 clubs increased by 6% in 2017, to a staggering €7.9 billion. English clubs continue to dominate, with this being the first time that there are 10 English clubs in the Top 20.
Here are the clubs that had the most revenue last season, according to Deloitte's annual report:
#21-30
The Premier League's domination is quite clear, as relegation strugglers like Crystal Palace made more money than Portuguese giants Benfica.
Meanwhile, AC Milan do not even make the Top 20 - and coupled with investigations into the Chinese investors back in their home country - things do not seem quite rosy for the Rossoneri.
21. Olympique Lyonnais €198.3m
22. AC Milan €191.7m
23. FC Zenit Saint Petersburg €180.4m
24. AS Roma €171.8m
25. Borussia VfL Mönchengladbach €169.3m
26. Crystal Palace €164m
27. West Bromwich Albion €160.5m
28. AFC Bournemouth €159.2m
29. Stoke City €158.3m
30. Benfica €157.6m
#11-20
For the first time in history, there are 10 clubs from the Premier League in the Top 20 of Deloitte's Money League, and with Tottenham in 11th place, next year could very well see the first time that 6 clubs from a single league occupy the Top 10.
Leicester City's UEFA Champions League sojourn seems to have had the desired effect, although the presence of Southampton not too far behind underlines the advantage of having an excellent academy in terms of player sales.
11. Tottenham Hotspur €355.6m
12. Borussia Dortmund €332.6m
13. Atlético de Madrid €272.5m
14. Leicester City €271.1m
15. Internazionale €262.1m
16. Schalke 04 €230.2m
17. West Ham United €213.3m
18. Southampton €212.1m
19. Napoli €200.7m
20. Everton €199.2m
#10 Juventus - €405.7m
Juventus became the first team in history to win six consecutive Serie A titles, while also finishing runners-up in the UEFA Champions League. Such sporting success in 2017 was pivotal in ensuring Juventus remained 10th in the Deloitte Football Money League for the fourth year in a row.
The Italian giant's move to their own stadium in 2011 has resulted in an uptick in their matchday revenue, and the deep run into the Champions League saw matchday revenue increase from €44m in 2016 to €57.8m in 2017. Similarly, broadcast revenue increased from €196m to €233.5m; while commercial revenue rose from €100m to €114.4m
In total, Juventus saw a massive increase of ~20% (€66.8m) in revenue. However, they are unlikely to retain their place in the Top 10 in the future, given Tottenham and Atletico's stadium moves.
2016 revenue: €338.9m
2017 revenue: €405.7m
Shirt Sponsor: Jeep
Kit Supplier: adidas
Average Match Attendance: 37,195
#9 Liverpool - €424.2m
For the fourth consecutive year, Liverpool remain in 9th place of the Deloitte Football Money League.
Liverpool's redevelopment of the Main Stand saw their matchday revenue rise by 21% to €80.1m, which now accounts for almost 1/5th of their total revenue. Despite the lack of European competition in 2016/17, broadcast revenue increased from €168m to €182.5m; while commercial revenue remained stable, going from €160m in 2016 to €161.6m
In total, Liverpool saw a minor increase of ~5% (€20.4m) in revenue. However, given that the Reds are looking at a concerted run in the UEFA Champions league under Jurgen Klopp, they may rise higher in the Deloitte Football Money League in the coming years.
2016 revenue: €403.8m
2017 revenue: €424.2m
Shirt Sponsor: Standard Chartered
Kit Supplier: New Balance
Average Match Attendance: 53,094
#8 Chelsea - €428m
For the third consecutive year, Chelsea remain in 8th place of the Deloitte Football Money League, although the Blues had been higher up in previous years.
Chelsea's lack of European action in 2016/17 saw their matchday revenue fall by 18% (€16.8m) to €76.2m, down from the €93m they earned in each of the previous two years. The lack of European competition in 2016/17 had an effect on broadcast revenue as well, which fell from €191m to €189.1m; while commercial revenue remained stable at €162.7m
In total, Chelsea saw a decrease of 4.3% (€19.4m) in revenue. The club have stated that they seek to double revenue in the next decade by increasing commercial revenue - coupled with on-pitch success, the Blues are on target to rise up the DFML in the coming years.
2016 revenue: €447.4m
2017 revenue: €428m
Shirt Sponsor: Yokohama Tyres
Kit Supplier: adidas
Average Match Attendance: 41,532
#7 Paris St-Germain - €486.2m
After the high of 4th place in 2015, PSG have been witness to a steady fall in the DFML, now in 7th place.
Commercial revenue is the 'rock' of PSG's finances, as the Ligue 1 side are one of the only two clubs, whose share of commercial revenue exceeds 50% overall. Matchday revenue and broadcast revenue saw slight dips to €90.2m and €121.9 respectively, but the largest fall was in the commercial revenue.- a staggering decrease of 10% (€31.2m) to €274.1m.
In total, PSG saw a decrease of 6.6% (€34.7m) in revenue. However, given their investment in the playing squad, the French giants are expected to make deep runs into the UEFA Champions League a regular appearance - which ought to increase their matchday and broadcast revenue in the years to come.
2016 revenue: €520.9m
2017 revenue: €486.2m
Shirt Sponsor: Emirates
Kit Supplier: Nike
Average Match Attendance: 45,160
#6 Arsenal - €487.6m
From 8th place in 2013, to 7th place in 2015, Arsenal's rise to 6th place in the DFML has been coming, despite the Gunners going backwards on the football pitch in the interim.
Arsenal's poor returns on the pitch saw their matchday revenue fall by 13.1% (€17.6m) to €116.4m, down from the €134m they earned in 2016. Commercial revenue fell from €143m to €136.5m; while broadcast revenue skyrocketed by €42.7m to €234.7m - in large part due to the Premier League's new broadcast deal.
In total, Arsenal saw an increase of 4% (€19.1m) in revenue. The club are taking steps to increase their commercial profile, but given the lack of on-pitch success - the Gunners may very well fall down the DFML in the next few years.
2016 revenue: €468.5m
2017 revenue: €487.6m
Shirt Sponsor: Emirates
Kit Supplier: Puma
Average Match Attendance: 59,957
#5 Manchester City - €527.7m
From 6th place in 2013, to 5th place in 2017, Manchester City have been fairly steady in the DFML, although they are closing the gap to the Top 4 in the world.
Despite a relatively high average attendance, matchday revenue for the citizens remains laughably low - €60.4m, the least of any club in the Top 10, apart from Juventus. Commercial revenue fell from €239m to €230.5m; while broadcast revenue skyrocketed by €20.8m to €236.8m - in large part due to the Premier League's new broadcast deal.
In total, Manchester City saw a minor increase of 0.5% (€2.8m) in revenue. However, with Pep Guardiola at the helm, the club are approaching their best spell of success, and with commercial deals with Gatorade and Amazon lined up, City are all set to rise up the DFML in the coming years.
2016 revenue: €524.9m
2017 revenue: €527.7m
Shirt Sponsor: Etihad Airways
Kit Supplier: Nike
Average Match Attendance: 54,019
#4 FC Bayern Munich - €587.8m
Bayern Munich are synonymous with success, and the Bundesliga giants have now made it 10 consecutive years in the Top 5 of the DFML. However, of all the Top 6 clubs, Bayern are one of only two clubs to post a revenue decrease in 2017, which points to the challenges facing German clubs.
The Bavarians have the highest commercial revenue of any club globally (€343.3m), thanks in part to long-standing agreements - thus there's no increase from 2016. Matchday revenue fell €4m, while broadcast revenue was mostly the same.
In total, Bayern Munich saw a minor decrease of 0.7% (€4.2m) in revenue. Despite Bayern's commercial team succeeding so well, the lack of comparable broadcast revenue will hurt the German giants in the long run, which might see them plummet down the DFML in the coming decade.
2016 revenue: €592m
2017 revenue: €587.8m
Shirt Sponsor: Deutsche Telecom
Kit Supplier: adidas
Average Match Attendance: 75,024
#3 FC Barcelona - €648.3m
Barcelona have fallen a place in the DFML, after equalling their highest finish in 2016.
Commercial revenue has stayed the same (€296m) for the Blaugrana, and Spain's move to centralised broadcast deals has meant only a moderate increase in revenue (€203m to 214.9m). The major part of Barcelona's increase in revenue is due to a focus on hospitality, which has seen matchday revenue increase by €16.2m.
In total, Barcelona saw a large increase of 5% (€28.1m) in revenue. Having signed Lionel Messi to a new contract, the Blaugrana have guaranteed on-pitch success, and with new shirt deals with Rakuten to take effect, Barca can look forward to challenging for the top spot in the coming years.
2016 revenue: €620.2m
2017 revenue: €648.3m
Shirt Sponsor: Qatar Airways
Kit Supplier: Nike
Average Match Attendance: 78,678
#2 Real Madrid - €674.6m
Real Madrid fell out of the top 2 for the first time in a decade last year, but have reclaimed second spot from rivals Barca in this edition. A historic league and European Cup double, the first for the club since 1958, has played a large part in Madrid's increased revenue.
Commercial revenue grew by €38m to €301.4m, although broadcast revenue and matchday revenue only had minor increases of roughly €8m each (€237m and €136m respectively)
In total, Real Madrid saw a major increase of 8.7% (€54.5m) in revenue. If Los Blancos are to have any hope of challenging for the top spot next year, they will have to ensure that they win the UEFA Champions League in 2017/18.
2016 revenue: €620.1m
2017 revenue: €674.6m
Shirt Sponsor: Emirates
Kit Supplier: adidas
Average Match Attendance: 69,426
#1 Manchester United - €676.3m
Manchester United remain at the top of the Deloitte Football Money League, but the gap has never been closer (€1.7m). Winning the UEFA Europa League ensured Manchester United's drop in revenue wasn't too bad, thus ensuring their #1 spot for two years in a row.
Surprisingly enough, commercial revenue decreased from €364m to €325.2m, a fall of €38.8m. Given the return to the Champions League, that trend should arrest itself. Similarly, matchday revenue fell by €11.8m to €125.2m, but broadcast revenue increased from €188m to €225.9m.
In total, Manchester United saw a decrease of 1.8% (€12.7m) in revenue. Moving back to the UEFA Champions League will mean that the Red Devils will once again post increased revenues - coupled with increased broadcast and commercial revenue, it seems unlikely that any club will topple Manchester United from the top spot of the Deloitte Football Money League next year.
2016 revenue: €689m
2017 revenue: €676.3m
Shirt Sponsor: Chevrolet
Kit Supplier: adidas
Average Match Attendance: 75,305
