Video: Adidas' new 'There Will Be Haters' campaign with Suarez, Bale, James and Benzema
Featuring the very best of football – Real Madrid striker Karim Benzema, midfielder James Rodrigues, winger Gareth Bale and FC Barcelona striker Luis Suarez – the campaign celebrates their passion for the sport. Loved by the fans and hated by their opponents for their mastery of the game, they take being hated as the ultimate compliment.
Each of these four players represent a different side of what it takes to be the best. While Gareth Bale is the epitome of hard work, working on his physique and endurance since moving to the club, James is the ‘Golden Boy’ for whom 2014 has been the year of his dreams coming true. Benzema lives the high life on the field and off it and brings this energy to the game, while Suarez’s intensity and love for the ball drives him to be one of the most feared strikers in the world.
This hate is central to the campaign since great players such as Benzema, Rodriquez, Bale and Suarez embrace the hatred on the field – from fans and opponents alike – and use it to their advantage.
This campaign is a tribute to the passion that drives players and fans alike.
The Haters range consists of four boots, each representing a side of the four players that make this campaign come alive – adizero f50, Predator Instinct, Nitrocharge and 11Pro. Each of these boots sit at the cutting edge of technology, ensuring you will deliver a “haters” performance when you step out onto the field.