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Wembley stadium announced that they have entered into a partnership with UK’s most advanced digital communications company, EE. The company have become the stadium’s lead partners.
The six-year deal sees the stadium sign a leading brand partner for the first time in its history. The partnership will commence with immediate effect, with the first event at the stadium being the Capital One Cup Final on 2nd March 2014. The historic and world-renowned name of the stadium will remain the same though.
The partnership happened due to a mutual idea of WNSL and EE of making Wembley the most connected stadium in the world. The company would make multi-million pound investment in Wembley’s technological infrastructure over the course of the six-year partnership to offer visitors the best possible ‘sofa to seat’ experience.
The official website of Wembley stadium quoted Wembley chairman, Melvin Benn: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues on the planet. As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.
“Wembley Stadium marked its 90th anniversary in 2013 and this partnership shows that we’re looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.”
Olaf Swantee, CEO at EE, said: “We are extremely proud to announce our partnership with Wembley Stadium. At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country’s national stadium. Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.”
Peter Daire, FA Group Head of Sponsorship, mentioned: “I’m delighted that we have secured EE as Wembley Stadium Lead Partner. We have diligently taken our time, in collaboration with Wasserman, in sourcing a technology brand that shares our enthusiasm and commitment and EE will help to make the Wembley fan experience the best it can be”.
EE have planned a ‘technology road map’ and as per the plan, facilities like, mobile ticketing solutions, enhanced mobile network access and super-fast Wi-Fi will be provided. EE customers will benefit from exclusive ticketing and marketing initiatives from late March onwards.
