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Will Bitcoin make its mark in the football industry?

  • Here's a look at how Bitcoin and other cryptocurrencies have begun to make their way into the world of football, and life
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Modified 06 Mar 2018, 19:02 IST
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Will bitcoin make its mark in the football industry?

With the Bitcoin prices hitting record highs at the end of 2017, the volatile cryptocurrency continues to make headlines as it piques the interest of new investors, who might not have otherwise considered using it.

In fact, the hype around Bitcoin (BTC), and cryptocurrencies in general, has resulted in a number of celebrity endorsements for Bitcoin sales. DJ Khaled, Paris Hilton, lingerie mogul Michelle Mone, artist Lincoln Townley and famous boxer Floyd Mayweather are among the celebrities who have promoted the digital currency.

Even professionals in the football industry are showing interest in the cryptocurrency trend, including big names like Lionel Messi and Harry Redknapp. With Messi and Redknapp endorsing digital coin, it makes one wonder if Bitcoin and other cryptocurrencies will have any significant impact on the football industry.

Here’s a look at how these currencies have influenced the industry so far and how this might continue in the future:

Lionel Messi becomes a blockchain celebrity endorser

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Leo Messi has invested in Bitcoin, signing an endorsement deal back in December to represent SIRIN LABS. This is a company that creates Blockchain-based hardware for the crypto-community and has released an extremely secure mobile phone called the SOLARIN.

The company will also be launching the FINNEY, an all-in-one PC for Blockchain enthusiasts that will help make Blockchain integration a far more user-friendly process.


The pro footballer of FC Barcelona fame said in a promotional paid Facebook post:

“I am usually busy trying to decentralize defences and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make Blockchain more friendly with their upcoming operating system for smartphones!”

Considered by many to be the best football player in the world, as SIRIN LABS brand ambassador, Messi is likely to introduce a much wider audience to Blockchain technology and generate interest among those who have and haven’t heard of it, alike.

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Published 19 Feb 2018, 15:25 IST
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