How to pre-order iPhone 17, AirPods Pro 3, and other new Apple products

Apple’s September 9, 2025, event has once again delivered exciting new devices, headlined by the highly anticipated iPhone 17 lineup and the updated AirPods Pro 3. Each year, pre-order day is an exciting time for fans and early buyers looking to get their hands on the latest releases.

This article explains the pre-order process for all the new Apple products.

How do you pre-order iPhone 17, AirPods Pro 3, and other new Apple products?

You can pre-order the new Apple Products via the official website (Image via Apple)

The September 2025 event introduces a fresh lineup of devices, including the iPhone 17, the ultra-compact Air model, and the next-gen AirPods Pro 3. Pre-orders for the new iPhone models start from September 12, 2025, at 5 am PT. However, for all other devices, pre-orders will only begin on September 19, 2025.

Pre-order dates

Device	Date
iPhone 17	September 12 at 5 am PT
iPhone 17 Air	September 12 at 5 am PT
iPhone 17 Pro	September 12 at 5 am PT
Watch Series 11	September 19
Watch Series SE 3	September 19
Watch Series Ultra 3	September 19
AirPods Pro 3	September 19

Pre-orders for all new iPhones, AirPods Pro 3, and the Watch series are open via the Apple Store app and Apple’s website. Popular colors and configurations can sell out minutes after pre-order windows open, so be decisive and double-check your order summary.

Starting prices for the devices

The pricing of the latest iPhone lineup will vary from region to region. Also, Apple and major carriers offer trade-in deals, so keep an eye out for that.

Apple Devices	Prices
iPhone 17	$799
iPhone 17 Air	$999
iPhone 17 Pro	$1099
iPhone 17 Pro Max	$1199
Watch Series 11	$399
Watch Series SE 3	$249
Watch Series Ultra 3	$799
AirPods Pro 3	$249

Also read: All iPhones set to get the iOS 26 update

Pre-ordering the latest Apple devices requires timing and preparation, especially for much-awaited releases like the iPhone 17, AirPods Pro 3, and Apple Watch Series 11. Set up your Apple ID, prepare your payment details, and use the Apple Store app for a speedy checkout.

Stay tuned to Apple’s official channels for the final pre-order dates and feature confirmations, and act quickly to secure your desired model before stocks run low.

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About the author

Adith Pramod is a Tech writer at Sportskeeda and a student pursuing his bachelor's degree.
He is a dedicated tech enthusiast, delving passionately into the world of technology—from mobiles to PCs. An avid gamer, he channels his fascination into exploring and sharing the intricacies of all things tech.

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Edited by Dinesh Renthlei