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Fans sounded off about J. Lindeberg's latest collection for Viktor Hovland at The Open Championship. The Norwegian golfer is gearing up to compete at the upcoming Major this week, and ahead of the tournament, his clothing sponsor, J. Lindeberg, unveiled his outfits for the event.
Viktor Hovland is known for his unique clothing choices on the golf course. However, fans were not happy with his new look.
Nuclr Golf shared pictures of Hovland's outfits for the upcoming Major on its X (formerly Twitter) account with the caption:
"#FIRST LOOK — Viktor Hovland with a unique look for The Open. What are your thoughts on this script from J.Lindeberg? @TrackingHovland."
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Fans in the comments section expressed their dissatisfaction with the collection.
"Unique? How?"
Another criticized the look but mentioned it was better than Jason Day's Malbon collection. For the unversed, the Aussie golfer garnered attention for his unique 90s-inspired look after signing a deal with Malbon Golf earlier this year. However, fans were not really fond of his unique style and often criticized him for his clothing.
"Absolutely horrid yet still better than Malbon."
One fan joked that fellow players would get vertigo from seeing Hovland's clothes.
"Playing partners are gonna get vertigo if they look at him," another fan wrote.
Yet one even compared Hovland's new look to curtains.
Another fan commented, "It's those magic eye curtains my Aunt still has hanging in her house from 1997."
Here are more fans reactions:
All about Viktor Hovland's The Open Championship look
J. Lindeberg has unveiled Viktor Hovland's attire for all four rounds of the 2024 Open Championship. The Norwegian golfer has been a brand ambassador for the company since 2019, sporting their clothing during his matches. The brand has tailored a unique style for Hovland, including an exclusive collection for The Open Championship.
According to the brand's official website, for the first day of the Major, Hovland will don a black polo paired with white pants. The polo features olive lining on the top and is available for €100 on the website. Hovland's scripted look by J. Lindeberg for the first day also includes a Bridge leather belt worth €60, a Ron Leather Golf Glove priced at €60, and Vent 500 Golf sneakers.
On the second day, J. Lindeberg has planned for Viktor Hovland to wear a KV Tour Print Golf Polo costing €100, along with white Vent pants, a white Bridger leather belt, and Ron Leather Golf Glove A.
The third-day look is quite similar to the first day's, except the polo on the third day features print throughout the black t-shirt. It is priced at around €100 on J. Lindeberg's website. Viktor Hovland will accessorize his Saturday look with a vent pant, gloves, shoes, and a leather belt.
For the final day, Hovland will repeat his second-round look, with the distinction that the polo will only have a print on the top. Again, he will pair it with vent pants, gloves, a belt, and sneakers.
The 2024 Open Championship commences with its first round on Thursday, July 18, at Royal Troon and concludes with the final round on Sunday, July 21.
