In March 2022, it was announced that the Toronto Maple Leafs would be donning a unique alternate jersey designed by none other than Canadian pop star Justin Bieber. This special jersey, created for the Maple Leafs' annual youth-oriented Next Gen game, was a collaboration between Bieber, his fashion brand Drew House, and Adidas.
Bieber, a huge Maple Leafs fan, said he was driven by his passion for the team and its fans.
"My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater."
What made the jersey special was its revolutionary design. The NHL announced that it was the first reversible jersey in North American professional sports. The black-and-blue color combination captured attention, with the Leafs' crest prominently featured on one side. The Drew House motif nestled within the Maple Leafs' logo in a vibrant shade of yellow on the other side.
Fans and players got the chance to witness the unveiling of the special jersey in the game between the Toronto Maple Leafs and New Jersey Devils last year.
Justin Bieber showed his support for the Maple Leafs in March
Justin Bieber attended the Maple Leafs' game against the Florida Panthers at Scotiabank Arena with his wife Hailey and his family in March.
Bieber cheered on the Maple Leafs while they sported the special jerseys he designed for their Next Gen games. It was the fifth time the team wore these jerseys during the 2022-23 season.
The Maple Leafs and Bieber's streetwear brand Drew House also revealed their collaboration in launching a new ball hockey league for children in Toronto to provide kids from poorer backgrounds access to the sport.