What scent does Lionel Messi wear? 

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What scent does Lionel Messi wear? (Image via Getty)

Lionel Messi, one of the most celebrated football players, is known for his subtle and refined sense of style, often favoring simplicity in his appearances. However, fans are often curious about the scent he wears, prompting frequent discussions on platforms like Reddit and Quora regarding his choice of cologne.

A notable claim regarding Messi's scent emerged from Nashville midfielder Dax McCarty's wife, Jen. She garnered attention by stating that the Argentinian footballer's sweat smells like cologne, sparking interest among fans. Jen made the statement after she got her hands on the footballer's jersey and tweeted the information about the Inter Miami footballer sweating straight cologne.

In 2023, Lionel Messi launched his own fragrance brand, 'Messi Fragrance,' with Game On. The perfume was debuted at Cosmoprof North America's Miami show's day 1 on January 23, 2024. However, the perfume has yet to hit the retail market and is expected to debut sometime in 2024.

Disclaimer: This is purely the writer's opinion. We might have missed a few titles, let us know your opinion.


What perfume Lionel Messi might wear?

While there hasn't been an official confirmation from the footballer himself on which cologne or scent he wears, multiple sites such as international media (INMA) and EL Futbolero has reported the footballer to like CHANEL ALLURE HOMME SPORT Eau de Toilette Spray ($165).

Scent Urban mentions that the footballer wears the Air-Val International FC Barcelona Eau de Toilette Spray for Men ($25), since the scent was curated in his honor. While one cannot say for sure if these are the fragrances the Argentinian footballer uses, fans can purchase either of these fragrances to smell as close to their favorite Argentinian football player as possible:

CHANEL ALLURE HOMME SPORT Eau de Toilette Spray ($165):

With a staggering 6.5 million views on TikTok, Chanel's ALLURE HOMME SPORT Eau de Toilette Spray has garnered significant positive traction and has been featured as one of Lionel Messi's favorite perfumes by a YouTube channel called Perfume Delight.

International media has also featured the spray as one of the scents that Lionel Messi uses. CHANEL's Allure Home Sport Eau de Toilette is a well-balanced fragrance that exudes energizing woody scents and finely balances between sensuality and freshness. As CHANEL describes it, the scent is ideal for someone who loves to enjoy the great outdoors and lives life stylishly.

The composition of the scent features Italian mandarin, which overpowers the clean and intense notes of cedar accord along with the notes of almondy-smelling tonka beans. The scent is accompanied by notes of white musk, which creates an enveloping and deep trail for the fragrance.

Some of the dupes of CHANEL's Allure Home Sport Eau de Toilette include:

  • Versace POUR HOMME MEN'S FRAGRANCE ($105)
  • DIOR Homme Cologne ($105-$175)

Read More: What perfume does Rihanna wear?


More about Lionel Messi's journey in fragrance field

In November 2023, it was confirmed that the star football player Lionel Messi is partnering with Game On Product group to launch his own eponymous fragrance company, namely Messi Fragrance.

The license global platform confirmed that player will distribute not only fragrances but multiple other cosmetic products including body sprays, deodrants, body washes, etc.

Their debut product will be a perfume which will be a bespoke scent for player. In a PR report, Messi says,

"I have always been passionate about fragrance and I am very excited to work closely with the team at Game On to produce my very-own signature scent. We will create a fragrance that is truly unique and inspirational for all fans around the world."

The product also had an official unveiling on January 23, 2024, where a booth was set up at Cosmoprof North America annual Las Vegas event.


After news of Messi's sweat smelling like cologne went viral, all his fans have been keen on getting an official statement from the footballer on which cologne he wears.

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