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#3 Brock Lesnar
Now, we know that Lesnar's inclusion on this list may draw some criticism as he was already famous before he came to the UFC. Well, Lesnar multiplied the numbers UFC were generating with his arrival as the former WWE Champion got hordes of clueless pro wrestling fans along with him to the Octagon.
Unlike CM Punk, Lesnar came into unfamiliar territory and conquered it in record time. Despite having just 9 MMA fights, Lesnar is a former UFC Heavyweight Champion and holds victories over Frank Mir, Shane Carwin and of course, Couture.
Lesnar may have been destroyed by Cain Valesquez and Alistair Overeem, but he proved that he is a legitimate beast of a human being during his sporadic appearances. Lesnar was the UFC's biggest draw before a certain Conor McGregor changed the game as we know it.
He may have his haters but Lesnar's universality is undisputed. UFC's success would have been a notch lower had it not been for the Beast Incarnate and thankfully for the promotion, he lived up to the hype by having a briefly dominant run.
He isn't done though and we're sure to see him back inside the Octagon soon to possibly reclaim the highest PPV figures record from the Notorious One. Hope he doesn't get juiced this time around though and finishes his WWE commitments for one final stint with the UFC.
Ahh yes, the WWE has reminded us about the next entrant on this list.
