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#2. The fight is versatile from a booking perspective
A fight involving T.J. Dillashaw and Jose Aldo is one the UFC can book in a multitude of ways. From the UFC's perspective, it is a fight that offers a breadth of booking options depending on the promotion's interests.
If they're assembling a stacked pay-per-view card to garner as much hype as possible, this is a fight that can easily take up either a co-main event slot or the one right below it.
Alternatively, Jose Aldo and T.J. Dillashaw could headline a UFC Fight Night event. Either way, it's a bout that would get fans excited and suit a main event or a featured PPV slot.
#1. There is a built-in storyline the UFC could use to promote the bout
Both Dillashaw and Aldo wholeheartedly believe that they deserve a title shot against reigning champion Aljamain Sterling. Furthermore, both fighters have recently addressed each other.
In an interview with ESPN, T.J. Dillashaw expressed his admiration for Aldo as a legend of the smaller divisions, branding him an idol while showing an interest in fighting him for his first title defense should he reclaim the belt.
Aldo, however, spoke more harshly of T.J.Dillashaw, asserting that he is more deserving of a title shot due to the questionable nature of Dillashaw's win over Sandhagen and the controversy that led to the former bantamweight champion's hiatus.
The UFC's recent trend of using disagreements between fighters to drum up fan interest in bouts renders the situation easier for their promotional efforts.
