#4 Building a relationship
Everyone knows that the relationship between the WWE and UFC has been growing with each passing year. Dana has spoken about Vince many times in the past, and their negotiations always seem to be relatively friendly.
Whilst Vince may not seem to entirely grasp the MMA concept, he'll have people left right and centre that are telling him there's money in a potential partnership.
Sponsorship deals, one-off appearances, commercial slots - you name it, and this brewing friendship can provide it. Dana and Vince will always put the good of their precious companies first, and you'd have to imagine that they will be making some serious money from this showdown. Whichever way you look at it, this can only be a good thing.
Speaking of a good thing, we finish on the best part of it all.
