| Full Name | Dana Frederick White Jr. |
| Date of Birth | July 27, 1969 |
| Nationality | American |
| Height | 5' 9" ( 1.8 m ) |
| Role | UFC President |
Dana Frederick White Jr is the current president of the UFC, with a net worth of 500 Million Dollars. He was awarded the Nevada Sportsman of the Year award in 2009 and the Patriot Award by the Armed Forces Foundation.
The UFC President, Dana White, and his wife, Anne White, were seen getting into a physical altercation while celebrating New Year's Eve at Cabo San Lucas nightclub. And later, White came up with a statement about the incident while talking to the TMZSports.
Dana White made it to the list of the 500 most influential entrepreneurs shaping the media at the global level.
Dana White started training in boxing at 17 and became a boxercise coach in Ware, Massachusetts, after dropping out of college.
He left Boston in 1995 after being threatened by Irish mobster Whitey Bulger for $2500. Dana didn't pay the cash and instead relocated to Las Vegas for safety. White continued to work in the boxing scene and started managing some MMA fighters like Tito Ortiz and Chuck Liddell.
The turning point in Dana's life while he was managing Chuck Liddell. Dana saw that the UFC was unable to pay a big fight pay to big-name fighters like Liddell and understood the company's financial weakness. White contacted and convinced his childhood friend, Lorenzo Fertitta, to buy the UFC. Lorenzo and his brother Frank bought the company in January of 2001 for $2 Million and made Dana the UFC President.
Dana transformed the UFC from a cash-strapped organization to an MMA behemoth. Under his command, the UFC fights got Sanctioned by the Nevada State Athletic Commission, and the sport recognition by all the major state athletic boards.
Dana created The Ultimate Fighter in 2005, a reality TV show where prospects fought for a 6-figure UFC contract. He got the show on Spike TV, and The Ultimate Fighter's success led to the MMA popularity boom.
Under Dana, the UFC bought out its competition, like Strikeforce (in 2011), Pride FC(in 2007), and World Extreme Cagefighting (in 2010), to increase UFC's dominance and to get the talents of the promotions.
Dana further legitimized the sport by getting a broadcast Deal with Fox in 2011 and by signing an official Gear Sponsorship with Reebok deal in 2014
His decision to continue UFC events during the COVID pandemic lockdown in 2020 helped bring more eyes to the sport and increased the UFC fanbase.
White has transformed the UFC from a cash-strapped company in the early 2000s to a multi-billion dollar MMA organization in 2020.
Dana White has dabbled in other fields besides the UFC throughout his career. In 2017, he co-promoted the Mayweather-McGregor boxing fight. He also started Dana White's Contender Series (Formerly Dana White's Tuesday Night Contender Series), which is different from the UFC but allows fighters to fight to get a UFC contract offer.
Dana White's net worth is around $500 million.
Before Dana White, Lorenzo Fertitta and his brother Frank owned the UFC.
According to reports, Dana White is richer than Conor McGregor.
*Last updated on January 5, 2023.
