#5 Taking the risk
When a big company like the UFC go out of their way to try and pull off something revolutionary, it needs to be special. Everything needs to fall into place perfectly and there has to be a certain guarantee that things will go off without any issues whatsoever. Unfortunately that's pretty much impossible, which makes pulling the trigger on this a huge risk.
Dana has certainly taken big steps towards expanding the company in the past, but this is a whole different ballgame. Their biggest attendance ever came at UFC 193 which was 56,000 and WWE regularly get 75,000 on a yearly basis.
Hell, even the Royal Rumble this year managed to draw in 52,000 fans and that is only the second or third biggest show on the company calendar.
From risk to reward - for some fighters, that is.
