ONE Championship: Adrian Lee says building his brand is part of success in combat sports: “I think that’s a big part of MMA”

ONE Championship lightweight rising MMA fighter 'The Phenom' Adrian Lee of the United States has all the makings of a star. And if he plays his cards right, the 19-year-old Mililani, Hawaii resident, can reach a level of superstardom unprecedented.

Lee, who comes from the famous Lee fighting family of ONE Championship, is undefeated in professional MMA competition, having fought three times for the world's largest martial arts organization since making his debut last year.

But he doesn't just let his fists do the talking.

'The Phenom' knows how important it is to establish his brand, which is why he has taken a keen interest in promoting himself on YouTube as an athlete.

Get the latest updates on One Championship Rankings at Sportskeeda and more

Speaking to ONE Championship in a recent interview, Lee talked about how important having an online presence is for a fighter.

'The Phenom' stated:

"Vlogging, photography, and videography are all something I’ve been trying to get into. I just started up my YouTube channel not too long ago. I think that’s a big part of MMA, your brand is a big part of the MMA scene and how people see and perceive you."

Adrian Lee invites fans to check out and subscribe to his YouTube channel: "It’s fun to do"

19-year-old mixed martial arts prodigy 'The Phenom' Adrian Lee is slowly but steadily increasing his following on YouTube, as the youngster focuses on growing his fanbase.

Speaking to ONE Championship, Lee said:

"That’s just something I’ve been trying to grow, just to add on to my MMA career. Since I have the time and it’s fun to do, that’s just another thing I’ve been doing."

Make sure you check out Adrian Lee's YouTube channel.

Stay tuned to Sportskeeda MMA for all the latest news and updates surrounding Adrian Lee's next fight.

About the author

Dan is an MMA writer with 10+ years of overall experience. Before his ongoing tenure at Sportskeeda, Dan got the opportunity to be at the forefront of the sport by contributing to ONE Championship and Fight Game Asia. He holds a Bachelor of Science degree in Psychology.

Dan’s connection to MMA started during the early days of the UFC and ONE Championship. He previously practiced boxing and ranks Demetrious Johnson, Anderson Silva, Georges St-Pierre, Jon Jones, and Fedor Emelianenko as the top five MMA fighters of all time.

He has covered several events onsite and on the ground for ONE Championship and hopes to continue doing so. He ensures that he churns out accurate articles by citing only legitimate sources and getting firsthand accounts through exclusive interviews whenever required.

Dan feels MMA fighter pay seems like an issue because it often gets compared to what fighters earn in boxing but that MMA will eventually catch up in the future.

His other interests include soccer and video games.

Know More

Follow One Championship News, Schedule & Results at Sportskeeda.

Edited by Jigyanshushri Mahanta