NASCAR Coke Zero Sugar 400 Prize Money: How much is the winner expected to make at Daytona International Speedway in 2025?

After the Richmond race, the 2025 NASCAR Cup Series season heads next to the Daytona International Speedway for the Coke Zero Sugar 400. The season’s 26th race is expected to be full of exciting action.

The Next Gen car will run for the eighth time at the Daytona International Speedway oval. All drivers taking the field will be racing to win Saturday’s (August 23) 160-lap race and a big cash prize at the 2.5-mile-long track.

The winner of the Coke Zero Sugar 400 will receive a huge monetary reward. In 2025, the Daytona race boasts a total prize pool of $9,797,935. According to NASCAR journalist Bob Pockrass, the 2025 Coke Zero Sugar 400 winner will likely receive between eight and 10 percent of the total purse.

According to this assumption, this year’s Coke Zero Sugar 400 winner at Daytona International Speedway will likely receive eight to ten percent of the overall prize money of $9,797,935, which means a check of around $783,834.80 and $979,793.50.

Live action of the 2025 Daytona Cup Series race will be broadcast on NBC Sports and MRN on Saturday at 7:30 p.m. ET.

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What is the prize money for the Coke Zero Sugar 400 2025?

All 40 drivers participating in NASCAR’s top-tier series will compete for monetary incentives this weekend in Daytona Beach, Florida.

Renowned NASCAR journalist Bob Pockrass posted on X the total prize pool that will be up for grabs this weekend in Daytona Beach, Florida. He wrote:

“Purses for Daytona weekend, includes all payouts, all positions plus all charter payouts for Cup teams and all contingency awards, year-end points fund contribution, etc.: Cup: $9,797,935 Xfinity: $1,651,939”

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Explore the 2025 Daytona NASCAR Cup Series payout per position

After deducting the winner's money from the total prize money of $9,797,935, the remaining amount will be divided among the charter teams, based on their finishing positions in the race, charter status, etc.

With the start of the charter system in NASCAR, individual payouts per finishing position are no longer published.

NASCAR Cup Series action begins with qualifying on Friday, August 22, at 5:05 p.m. ET, followed by the Coke Zero Sugar 400 main event on Saturday. Qualifying races at Daytona can be watched on truTV.

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List of NASCAR Daytona Summer race winners

Years – Driver

1. 1959: Fireball Roberts
2. 1960: Jack Smith
3. 1961: David Pearson
4. 1962: Fireball Roberts
5. 1963: Fireball Roberts
6. 1964: A. J. Foyt
7. 1965: A. J. Foyt
8. 1966: Sam McQuagg
9. 1967: Cale Yarborough
10. 1968: Cale Yarborough
11. 1969: LeeRoy Yarbrough
12. 1970: Donnie Allison
13. 1971: Bobby Isaac
14. 1972: David Pearson
15. 1973: David Pearson
16. 1974: David Pearson
17. 1975: Richard Petty
18. 1976: Cale Yarborough
19. 1977*: Richard Petty
20. 1978: David Pearson
21. 1979: Neil Bonnett
22. 1980: Bobby Allison
23. 1981: Cale Yarborough
24. 1982: Bobby Allison
25. 1983: Buddy Baker
26. 1984: Richard Petty
27. 1985: Greg Sacks
28. 1986: Tim Richmond
29. 1987: Bobby Allison
30. 1988: Bill Elliott
31. 1989: Davey Allison
32. 1990: Dale Earnhardt
33. 1991: Bill Elliott
34. 1992: Ernie Irvan
35. 1993: Dale Earnhardt
36. 1994: Jimmy Spencer
37. 1995: Jeff Gordon
38. 1996: Sterling Marlin
39. 1997: John Andretti
40. 1998: Jeff Gordon
41. 1999: Dale Jarrett
42. 2000: Jeff Burton
43. 2001: Dale Earnhardt Jr.
44. 2002: Michael Waltrip
45. 2003: Greg Biffle
46. 2004: Jeff Gordon
47. 2005: Tony Stewart
48. 2006: Tony Stewart
49. 2007: Jamie McMurray
50. 2008: Kyle Busch
51. 2009: Tony Stewart
52. 2010: Kevin Harvick
53. 2011: David Ragan
54. 2012: Tony Stewart
55. 2013: Jimmie Johnson
56. 2014: Aric Almirola
57. 2015: Dale Earnhardt Jr.
58. 2016: Brad Keselowski
59. 2017: Ricky Stenhouse Jr.
60. 2018: Erik Jones
61. 2019: Justin Haley
62. 2020: William Byron
63. 2021: Ryan Blaney
64. 2022: Austin Dillon
65. 2023: Chris Buescher
66. 2024: Harrison Burton