Fact Check: Does Modelo support LGBTQ? Pride association surfaces as Bud Light loses spot as top-selling US beer

Mexican beer Modelo Especial is now America’s favorite beer. Bud Light lost its top spot on the US beer market charts last month following staggering sales due to the Dylan Mulvaney controversy, due to which certain netizens revolted and vouched to never drink their beers again. Since then, other brands, including Coors Light, Corona Extra, and Michelob Ultra, among others, have become customer favorites. However, conservatives failed to recognize that the Mexican brand supports the LGBTQ community as well.

This year, Bud Light’s sales dropped by 24.6%. Their shares have also dropped nearly 15% since receiving backlash after Mulvaney posted a Bud Light sponsored video. As the company began to garner critics online, two Anheuser-Busch marketing executives also took a leave of absence.

It has been revealed that Modelo has accounted for 8.4% of US beer sales while Bud Light has accounted for 7.3%. Data has also revealed that the former's sales have grown by 12.2% recently.

According to data analytics firm Bump Williams, they will continue to grow rapidly, especially in the summer. They said:

“Modelo Especial appears to be increasing its sales growth each week as we get deeper into summer.”

The brand went on to add that since Constellation Brands, the parent company of Modelo, has launched a summer drink, their sales will likely increase exponentially.

However, it appears that the internet has not caught on to the fact that Modelo is also a supporter of the LGBTQ community, which may potentially land the brand in hot waters.

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Modelo supports the LGBTQ community

As news of the Mexican beer topping the charts went viral, netizens were quick to reveal that they support the LGBTQ community as well. Twitter user @Shaundalorian01 attached a screenshot of the company's media post, which showcased the Pride flag. They had also captioned the post:

“Here’s to over 50 years of never backing down from the fight for love. #PrideMonth.”

Twitter user @Ravalo_Twitr also tweeted an image of what appears to be the beer company tweeting about Pride month. They attached an image that stated, “love is always worth the fight.” They also added in the tweet:

“Salud to all the champions who fight in the name of love. Happy #PrideMonth!”

Several beer brands have been supportive of the LGBTQ community. Newsweek stated that Coors Light, Budweiser, Miller Light, and Michelob Ultra are other companies that have created LGBTQ-friendly campaigns for Pride month. However, they did not face backlash similar to Bud Light.