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Pop sensation Taylor Swift is once again making headlines, but this time it's not just for her chart-topping hits or sold-out shows. The 33-year-old pop star has wowed audiences after she gave out a staggering sum of over $55 million in bonuses to each worker working on Eras Tour.
The gesture took place just ahead of Swift's much-anticipated series of sold-out performances at Inglewood's iconic SoFi Stadium. From dancers to riggers, sound technicians to catering staff, and everyone in between, Taylor Swift ensured that her entire tour gets their bonuses, People magazine reported.
Earlier reports from TMZ highlighted Swift's truckers who transport her tour equipment across the country. Each of the approximately 50 production truck drivers received an astonishing bonus of $100,000. This move reportedly totaled around $5 million, underscoring Swift's commitment to recognizing the often unseen efforts that contribute to the success of her tours.
The tour staff were undoubtedly moved by the unexpected and substantial rewards. As Swift continues to impress audiences across the nation, she stands out not only for her stage presence but also for her gratitude towards the workers, production unit, makeup artist, supporting singers, and the entire backend team that works tirelessly behind the Eras tour shows worldwide.
Taylor Swift is making $13 million a night as Eras Tour is set to become the highest-grossing tour in history
Recent reports from Bloomberg indicate that Taylor Swift's Eras Tour is expected to generate an astounding $1 billion in revenue. This could shatter the record held by Sir Elton John's Farewell Yellow Brick Road Tour, which brought in over $853 million.
According to Bloomberg, she makes $13 million a night with her Eras tour. Forbes has projected her current net worth to be around $740 million, which is expected to grow quickly. Forbes has also stated that he can achieve billionaire status soon.
According to data from Pollstar, Eras Tour has already banked more than $300 million. What's even more astonishing is that the average ticket price for her show stands at $254, which is more than double the ticket price of her Reputation tour in 2018. Only Britney Spears and Celine Dion breached the $200 mark for ticket prices five years ago.
According to TicketMaster reports, over 2.4 million tickets were sold for Taylor Swift's Eras Tour during the Verified Fan and Capital One sale on both Ticketmaster and SeatGeek. This groundbreaking achievement shows a brand-new record for the highest number of concert tickets ever sold by an artist in a single day.
Contrastingly, Ed Sheeran offered tickets at an average price of $89 per performance. Given the increasing complexity and cost of organizing shows, the growing expenses associated with staging concerts have played a part in driving up ticket costs.
Overall, Taylor Swift's Eras Tour is well on its way to potentially outnumber Elton John's previous record. With her immense popularity and the top-tier production quality of her Era shows, she's attracting massive crowds and setting fresh milestones in the world of music.
