Balenciaga debuted yet another bizarre accessory on the Spring/Summer 23 "The Mud Show" runway earlier this month during Paris Fashion Week. The luxury Spanish label is known for selling unusual items such as 'trash bags' for $1,750 and destroyed shoes for $1,850 (the less-tattered version went for $625) in the past.Their most recent offering, however, caught fashion enthusiasts off-guard, as the brand collaborated with FritoLay to launch the Lay's Potato Chip Clutch bag. The leather bag has the brand's iconic packaging and a simple silver zip closure. It costs $1,800, which is 450 times the price of a regular packet of Lay's chips. View this post on Instagram Instagram PostThe bag is available in two 'flavors,' one original and the other spicy 'balenciaga.' It has brand text on both sides and is lined with silver metallic material to look like the inside of a chip bag.The launch comes as no surprise to anyone who knows Demna Gvasalia, the current creative director of Balenciaga, who has drawn inspiration from a variety of random, yet iconic, everyday items.Demna may have hinted at the arrival of this product a few months ago when she was photographed holding a packet of Lays like a "gorgeous pochette" at a graduation fashion event in Antwerp in June 2022.Memefest sparked by Balenciaga's Chip BagFollowing the buzz generated by fashion week, the internet was quick to criticize the brand for its outrageous creation. Twitter and Instagram reacted in the best way they know, i.e., with memes.Some chastised the brand for using its products on customers as a "social experiment," even referring to them as the "leader of this funky a** simulation we are living in." "Don't eat this bag of chips'', one user wrote.nathan@868nathanBalenciaga selling LEATHER LAYS potato chip branded bags for $1800 USD has convinced me that they are ABSOLUTELY a social experiment at this point.4718Balenciaga selling LEATHER LAYS potato chip branded bags for $1800 USD has convinced me that they are ABSOLUTELY a social experiment at this point. https://t.co/b67LFCuSVOQueen Kali 👑@Kaliah_CS@868nathan Oh once they did the $1900 Glad Bag purse, I knew they were the leaders of this funky ass simulation we’re living in smh@868nathan Oh once they did the $1900 Glad Bag purse, I knew they were the leaders of this funky ass simulation we’re living in smhCherri Berri 🍒@MrsCherriT@868nathan “Let’s see how much shit people would buy to prove they got money”1@868nathan “Let’s see how much shit people would buy to prove they got money”faris@ricks2richesguys DO NOT eat the balenciaga lays9guys DO NOT eat the balenciaga lays https://t.co/oTk4w9JA1HKNDRXX@1kenkashBlack ppl don’t eat Lays, Now if balenciaga would’ve made Hot Cheeto Bags, they would’ve been sold out before they released. They obviously not that in touch lolBlack ppl don’t eat Lays, Now if balenciaga would’ve made Hot Cheeto Bags, they would’ve been sold out before they released. They obviously not that in touch lolAaron Bauman@AaronBauman12russia “preparing society” for nuclear war and you mfs talkin bout balenciaga lays and kanye2russia “preparing society” for nuclear war and you mfs talkin bout balenciaga lays and kanyeSritika Dhar ♌@Sritika_The Balenciaga lays bag makes me want to have a pack of lays. Was that the intention?! 7The Balenciaga lays bag makes me want to have a pack of lays. Was that the intention?! 🙈Netizens have also been quick to also point out that a similar bag is available on sites like AliExpress for less than $4. Furthermore, many times, small businesses have created purses out of other brands of chip bags, causing people to cancel their orders. Customers also feel irritated when big brands steal ideas from small businesses.olaola@dohbletrouble@StreetFashion01 black girlies being the blue print again ha!14119@StreetFashion01 black girlies being the blue print again ha! https://t.co/YNUZRvWNg0TV Talks & More@TVTalksandMore@LAYS can't convince me that their deal with @BALENCIAGA didn't stem from @TMackenzieH and #bb24. So why haven't they sent her a contract yet? twitter.com/ItsRainingBen/…Ben Lebofsky@ItsRainingBenWow- @TMackenzieH’s influence knows no bounds #BB24101Wow- @TMackenzieH’s influence knows no bounds #BB24 https://t.co/HRwPfH5vul@LAYS can't convince me that their deal with @BALENCIAGA didn't stem from @TMackenzieH and #bb24. So why haven't they sent her a contract yet? twitter.com/ItsRainingBen/…This is not the first time the luxury brand has launched an odd design like this under Demna's creative aegis. For the unversed, Demna previously debuted a trash bag purse inspired by the humble garbage bag in the Winter 2022 show. She launched an IKEA bag inspired by the iconic blue Frakta bag through Balenciaga in 2017, prompting IKEA to respond that the original bag was much cheaper.