IU’s agency apologizes for Season’s Greetings and other merch errors

On January 12, IU’s agency, EDAM Entertainment, posted a statement apologizing for multiple errors in the idol’s merchandise.

The faulty merch includes the 2022 Season’s Greetings and the ‘Strawberry Moon’ necklace. The statement also details the reasons behind shipping delays and warns netizens against posting malicious content against the artist on the internet.

EDAM Entertainment apologizes to fans for faulty IU merch, offers exchange

Concerning fans’ complaints regarding misprinted and faulty merch, IU’s agency, EDAM Entertainment, released a statement acknowledging the mistakes and apologizing for them. Fans had waited a long time for the 2022 Season’s Greetings and a range of ‘Strawberry Moon’ merchandise. Unfortunately, a part of the merch contained printing and manufacturing errors.

In the 2022 Season’s Greetings, fans found errors in two pages of the calendar and three pages of the diary. With regards to that, the agency stated,

The ‘Strawberry Moon’ necklace, the most loved merch in the series, had errors too. The necklace, which worked as a locket, had a special engraving of a part of the Strawberry Moon song’s lyrics.

However, some of the engraving was missing in some of the lockets. The agency explained how it could have happened and assured fans that it will be exchanged.

Moreover, the agency updated fans on the delayed delivery due to courier company strikes and asked for fans’ understanding. They stated that they would ensure a quick delivery as and when possible.

Additionally, the company warned netizens against posting malicious content regarding IU stating that they would pursue strong legal action.

Fans appreciated the agency for being quick and updating them on multiple issues in one go.

Meanwhile, EDAM Entertainment previously apologized and cleared the air for allegedly giving special treatment to certain fans for IU’s documentary.

About the author

Afreen has been a K-Pop Content Specialist at Sportskeeda since 2021. She holds a Bachelor's degree in English Literature, along with a Post-Graduate Diploma in Journalism and Mass Communication. Afreen has over 4+ years of working in various positions including being an entertainment content writer with Pinkvilla’s K-pop division Hallyutalk and CineDope, and as a copywriter at Flying Cursor.

As per Afreen, she loves her work because she gets to write about the things she is obsessed with. Her thorough research and following the two-genuine-source rule of journalism helps her produce the most accurate content, along with helping her be up-to-date with the industry.

Afreen has had the privilege to interview The Rose's frontrunner, WOOSUNG, and LIONESSES, K-pop's first openly LGBTQ+ group. She is a big fan of SEVENTEEN, Stray Kids, BTS, and The Rose for their hard work, sincerity, and the comic relief their shows provide.

When she is off her shift, Afreen explores the streets of Nottingham in the UK, cooks, and listens to new music.

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