NewJeans tops January Singer Brand Reputation Rankings, Lim Young-woong and BTS follow

NewJeans is reaching new heights in 2023. Every month, the January Singer Brand Reputation Rankings are announced by the Korean Research Institute.

The first month of the new year has been extremely successful for some K-pop groups. However, rookie girl group NewJeans topped the charts and the January Singer Brand Reputation Rankings with their victorious debut and first comeback.

They were followed by the legendary Lim Young-woong and K-pop megastars BTS on the list. Meanwhile, BLACKPINK and IU were seated in the fourth and fifth spot, respectively.

All the artists on the list have impressed fans with music and other content last month, earning enough media coverage and interaction among fans.

Hence, the rankings are accumulated based on the artists' media coverage, consumer participation, interaction, and community awareness indexes. The data collected for the list dates from December 21, 2022 to January 21, 2023.

NewJeans, Lim Young-woong, BTS, and more top the January Singer Brand Reputation Rnkings

HYBE and ADOR's new girl group NewJeans, with a whopping brand reputation index of 11,901,458, topped this month's list. They have seen an impressive jump of 26.54 percent since last December. The quintet made their first comeback in early January with OMG, and broke multiple records both domestically and internationally.

Popular Trot and Ballad singer Lim Young-woong stayed intact in his spot in second place with a brand reputation index of 9,062,863 for January.

HYBE's global boy group BTS were in third position with a brand reputation index of 6,980,796 for the month. With Jin enlisting in the military last month, all seven members are currently focusing on solo activities and music.

BLACKPINK held onto their spot like last month with a brand reputation index of 5,874,066. However, their score saw a rise of 6.37 percent. The girl group is attracting fans from across the world with their ongoing world tour. In 2022, BLACKPINK released their album BORN PINK which earned huge success gloablly.

Finishing the top 5 list is IU, who saw a remarkable rise of 26.35 percent in her brand reputation ranking since December. Her accumulutaed score for January stands at 5,867,068. Besides IU being a top-notch singer and actress, she attracted attention for revealing her relationship with actor Lee Jong-seok.

Here is the entire list of top 30 artists on the January Singer Brand Reputations list:

NewJeans
Lim Young Woong
BTS
BLACKPINK
IU
Lee Young Ji
Lee Chan Won
IVE
Kim Ho Joong
Young Tak
(G)I-DLE
SEVENTEEN
EXO
Jeong Dong Won
Girls’ Generation
LE SSERAFIM
Red Velvet
NCT
Song Ga In
Younha
Kang Daniel
aespa
TWICE
Jay Park
Girls’ Generation’s Taeyeon
Jang Min Ho
BIGBANG
Sung Si Kyung
Block B’s Zico
Apink’s Jung Eun Ji

About the author

Muskan Jaiswal is a journalist specializing in pop-culture, lifestyle, and Korean entertainment at Sportskeeda. With a Bachelor's Degree in Business Administration and a Master's Diploma in Journalism, she began writing as a form of creative expression during the pandemic-related lockdown. She has about four years of experience, working at Otakukart, Movieweb, The Times of India, Aeroplay Entertainment, and Lifestyle Asia, among other organizations.

As a Pop-culture writer, she values presenting reports after a robust fact-checking process on celebrities and other trending topics, which interest people. Among her professional achievements is a feature on eco-friendly practices in K-pop album production. This write-up, which took a week of research, covered a range of sub-topics such as the export-import history of K-pop albums, and shifts in music marketing in that industry.

When not working, she enjoys watching films and discovering indie artists across several music platforms. Her favorite bands include Coldplay, BTS, and CAS.

Know More

Edited by Kanav Seth