Selena Gomez's Rare Beauty Café: Launch date, location, tickets and everything you need to know

Following Selena Gomez’s beauty brand Rare Beauty's success, she has launched her own pop-up café in London. The singer has collaborated with retail chain SpaceNK to offer customers treats, deals, and makeup masterclasses.

The pop-up café was launched on Great Castle Street in London. Space NK described the Rare Beauty location as an:

To promote the trendy café in the city, Selena Gomez advertised the brand around London by wrapping taxis and buses with the brand’s logo and her face.

What inspired Selena to open Rare Beauty Café

She shared her experience with feeling more comfortable in her own skin, which made her want to create a brand that would reach “as many people as possible with this message.”

What time is the café open?

The London pop-up café launched on Wednesday, February 23. The store will remain open until March 6, 2022. It will be open on all days of the week from 10:00 am to 5:00 pm.

Followers of the brand can purchase lattes with coffee art that reads “You are Rare.” The customer’s name can be seen on the cup as well. The café will also offer other sweet treats like the Stay Vulnerable Cake, Soft Pinch Souffle Cake, and Warm Wishes Hot Chocolate among others.

Along with customers being able to buy café assortments, they will also be offered masterclasses on all days of the week. One can hone their beauty skills as they learn from the best makeup artists in the industry, including Renee and Robert Welsh.

Customers can also shop their favorite products and celebrate the brand’s launch in the UK. A few happy customers took to social media to share their feedback about the café. They read:

To participate in the limited-time experience, one will have to book tickets in advance. They can be purchased at the Space NK website for £25.

About the author

Karishma is a trending writer at SK POP. With a BA in Journalism, Psychology and Literature, Karishma, who has closely followed the latest internet trends from a young age, found her role at SK POP to be the perfect fit for her professional qualifications and personal interests.

She has nearly 3 years of experience in the industry and has interned with The Hindu and Deccan Herald. In her role at Sportskeeda, Karishma covers a range of topics at the pop division, but she believes her skills as a journalist are best reflected while creating impactful and research-intensive stories. For her, no other step in the writing process is as crucial as fact-checking with multiple sources and accurately conveying facts and data.

Karishma holds deep admiration for artists Luke Jerram and Yoshitomo Nara's authenticity and originality, who are her favorite icons. When not ideating her next story, Karishma can be seen deeply engrossed in a book.

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