We Wore What founder Danielle Bernstein slammed for announcing swimsuit sales will go to Ukraine-Russia crisis fund

We Wore What founder Danielle Bernstein put up a post on her social media handle on February 28. It involved a series of photos where she is posing in a bikini line from her brand.

The photos were shot in a mansion and Danielle was spotted wearing a black and white two-piece bikini set. What caught the attention of fans was the caption for the post. A user confirmed and shared screenshots of the caption of the post, which has now been edited.

But soon, people started commenting on the post and the insensitivity of the subject. After a clapback from the public, Danielle turned off commenting on her post and later edited her caption to make it more appealing to the public.

Fan reactions to Danielle Bernstein's post

Fans were triggered by Danielle's post and immediately started mentioning their concerns with its caption. Most thought connecting swimwear sales and Ukraine's crisis with Russia was insensitive.

After the public's hate, Danielle Bernstein rescheduled her launch of swimwear to a later date, and mentioned her donations for Ukraine's help.

She mentioned details of the donations for Ukraine's support on her page @wegavewhat, a supporting charitable initiative for the We Wore What group. Danielle cited her previous donation of $250k and the upcoming donation of $5k which will solely be going towards Ukraine's support.

More about Danielle Bernstein

Danielle Bernstein was born on May 28, 1992, and is an American fashion designer. She is popularly known for her brand and fashion blog WeWoreWhat, which she started in her sophomore year of college.

She has been under controversy many times, including for plagiarizing and copying of small business designs and work. She has collaborated with numerous brands such as Onia and Joe's Jeans.

Danielle Bernstein attended high school in 2010 at William A. Shine Great Neck South High school. She attended two universities, starting with the University of Wisconsin Madison, where she studied Retail, and later transferring to the FIT (Fashion Institute of Technology) in New York City. She dropped out of university to blog and make WeWoreWhat a full-time career.

Danielle Bernstein also published an autobiography about her personal life and journey in the fashion business world, called This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City. The book came out in May 2020 and was featured on the New York Times Bestsellers list on the Business list.

However, the New York Times has since placed a "Dagger" symbol on the book's side, which means that it is under suspicion of being purchased in bulk.

About the author

Gargi is a popular culture writer at Sportskeeda, who covers all things fashion and lifestyle. She holds a bachelor's degree in English from Delhi University, and her educational background and love for the written word has guided her 3.5-year journey in content writing and management.

For Gargi, her superpower lies in relentless fact-checking and building on research from credible sources to present her perspective on products and trends. Extensive artist profiling and creating a thesis on products and fashion are her strengths, and while Gargi lets facts do most of the talking, she also leaves room for readers to form their own opinions. Her passion for entertainment and popular culture means that her favorite artist is constantly changing.

Currently, Gargi is invested in BTS’ discography, and admires how the group have paved the way for other aspiring KPOP artists. When not talking and writing about fashion and lifestyle trends, Gargi likes to dance and play Badminton.

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