10 Reasons why WCW lost the Monday Night War

#3 Last-minute booking

One of the problems which plagued WCW during its heyday called to mind an old adage. "Too many cooks spoil the soup."

There were so many different voices backstage making booking decisions that the mid and low card wrestlers were often lost in the shuffle. You had wrestlers making up their own improvisations on the fly and using their creative control clauses to enforce the changes. Head booker Kevin Sullivan often clashed with men like Eric Bischoff, resulting in confusing or dropped storylines and angles.

The West Hollywood Blondes were a good example of their hackneyed, last minute booking. Lenny Lane and Lodi were two journeymen wrestlers with a lot of potential and WCW wanted to repackage them. They began a pseudo-homosexual gimmick that went over well with the fans but that the Turner Network hated. So they were cycled out of the gimmick with no real explanation. Lodi tells the story that the duo were in the tunnel, still wearing street clothes, as their music played and the creative team struggled with what to call them. They ended up being Lane and Rave, Standards and Practices as a jab at the TNT executive office that had ended the original team.

These types of poorly planned moments were part of what led to WCW's downfall.