#10 The Undertaker

The Gimmick in a Nutshell: A wrestling zombie.
Mark Calloway, the man who portrays the Undertaker, has seen a slew of different gimmicks in his day. He was once a masked wrestler known as Texas Red -- allegedly the same outlaw Texas Red from the Big Iron song by Marty Robbins, The Punisher (not to be confused with the Marvel hero of the same name,) and Skyscraper Mean Mark Callous.
But the Undertaker is who he is best known as, and rightfully so. Despite his cheesy undead gimmick and the rather on the nose Paul Bearer as his valet, the Undertaker managed to get over tremendously, and now it's hard to find someone who is NOT a fan of his work.
Why the gimmick managed to work: First and foremost, Undertaker is a fantastic wrestler and an incredible athlete. His ability to walk the ropes and dive out of the ring is rare for a man who stands six feet ten inches. Also, his longevity helped; Undertaker was around for so long that even people initially repulsed by his corny gimmick became fans.
There you have it; Ten ridiculous wrestling gimmicks that somehow became popular anyway. Questions or comments? Please leave them after the article, and as always, thanks for reading!