#8 The Rock

The Gimmick in a Nutshell: An incredibly arrogant man refers to himself in the third person and insists he's the 'people's champion.'
Wait a minute, this can't be right; The Rock is arguably the most famous professional wrestler in the world today, a Hollywood Blockbuster heavyweight who flexes his muscle on the silver screen even more successfully than he flexed in the ring. So why is he on this list?
Because the Rock IS a ridiculous gimmick. Just take a look at him objectively; He refers to himself in the third person, has that silly eyebrow thing going on, and even his finisher is utterly ludicrous (The People's Elbow isn't any different than a standard elbow other than the long build-up and tossing of the elbow pad into the audience.) Also, before he was a babyface, he was a hated heel who insisted he was "The People's Champion."
Why the gimmick managed to work: The Rock was undeniably entertaining and full of charisma. His silly antics won over the WWE crowd and humanized him in an odd way that his 'third generation wrestler Rocky Maivia' never could.