10 Things WWE must do to defeat the challenge of All Elite Wrestling

WWE hasn't had serious competition in the North American pro wrestling market since the fall of WCW.

#3 WWE must tell compelling stories

Kofi Kingston's quest for the WWE Championship is one of the better storylines WWE has executed in years.

In the modern world, professional wrestling has managed to stay relevant. While the industry does continue to grow and evolve, reflecting the societal mores of the zeitgeist, there is one area where it remains essentially unchanged since its inception.

That area is storytelling. No matter what changes time has wrought over the decades of pro wrestling's existence, at the end of the day the fans tune in for the storylines. This isn't to say that good athletic in-ring performances are not necessary, just that a good storyline is also part of the essential mix to create truly compelling entertainment for the fans.

A great example of WWE's outstanding ability to tell a story relates to Kofi Kingston's recent rise to the WWE Championship. It was handled exceptionally well and has been one of the most successful moves the company has made in years. WWE will need to continue to produce storylines as well done as this one if it wants to remain on top.