4 Ways AEW's Television Deal could hurt WWE, and 4 Ways it could help them.

Could Help the WWE #2: AEW is putting more positive attention on pro wrestling than there has been since the end of the Monday Night War.

Could a proxy war between AEW and WWE actually increase the audiences of both promotions?

Back during the Monday Night War, pro wrestling was finally breaking into the mainstream. Major and minor celebrities of the late 1990s all lined up to be a part of both the WWE and WCW's shows.

On WWE you had A list actors like Ben Stiller mixing it up with Jeff Jarrett, and Mike Tyson acting as special referee at Wrestlemania. Meanwhile, over on WCW, fans saw celebrities like Dennis Rodman, Jay Leno, and Karl Malone lace up a pair of boots and get in the ring and wrestle.

They could also, unfortunately, see David Arquette as world champion but the less said about that the better.

The point is, with so much attention on AEW and how WWE will respond to them, wrestling is back in the discussion of mainstream media. That hasn't happened except for negative reasons, such as wrestler deaths or crimes, since the Monday Night Wars, and it's good for the industry as a whole.