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#2 The Renegade
The Man: The Renegade (Richard Wilson)
The Time: June 18 1995
The title: WCW World Television Championship.
Richard Wilson was a big, burly and surprisingly agile wrestler who signed with WCW back in 1994. Trained by the legendary killer Kowalski -- who also trained Chyna and Triple H--he was thought to have both old school toughness and modern day athleticism. Perhaps that's why WCW hired him in the first place.
Unfortunately, instead of pushing Wilson under his own merits, WCW conducted one of the worst bait and switch routines in history. Hulk Hogan teased an "Ultimate Surprise" as his mystery tag team partner. A silhouette of Wilson in his Renegade regalia was shown, and fans thought exactly what WCW wanted them to think; The Ultimate Warrior was coming to the company.
But then the Renegade appeared, and fans were so disappointed that they never really gave Wilson a chance. Desperate to get the big man over, WCW had him defeat Arn Anderson for their third tier belt, the television title. It didn't work and he would drop the belt just three months later.
Why he wasn't a memorable champion: Richard Wilson was a reasonably skilled wrestler, but WCW hamstrung him from the outset. Fans saw him as a weak Warrior clone, and WCW never did anything to change that perception.
The brand was notorious for creating a lot of gimmicks that just didn't work and the Renegade was one such experiment that ended up failing.
