Dana White vs Vince McMahon: Who’s the better promoter?

#3 Thinking outside the box

Both WWE and UFC have eschewed tradition in their own ways.

It’s often said that Vince McMahon’s father and men of his generation would roll over in their graves if they could see what McMahon did to the business in terms of taking it away from its appearance of legitimate sport and selling more cartoonish characters, not to mention promoting concepts like Hell in a Cell or the Elimination Chamber. But McMahon proved himself across decades as, if nothing else, more than able to see beyond tradition and what was already there to create something new.

The confines of a real sport haven’t allowed Dana White quite the same liberties in thinking outside the box as McMahon. He has, however, overseen concepts like The Ultimate Fighter reality TV series, and seeing his sport through to featuring women in prominent roles, in many ways putting him very close to McMahon in innovating within the realm of what his field can do.