#1 Winner: Vince McMahon

All factors considered, Vince McMahon has a significantly longer track record and history of innovating within professional wrestling than Dana White does in mixed martial arts.
There’s a fair argument to be made that White is actually following McMahon’s example in not only embracing stars who were first built in WWE like Brock Lesnar and CM Punk, but also featuring more WWE style antics that may or may not have been “worked shoots.” That includes Brock Lesnar storming the Octagon to challenge Daniel Cormier in an event most agree must have been staged, to more recent violence surrounding Conor McGregor at press conferences and fight that come across like WWE-style manufactured mayhem than legitimate chaos to some fans.
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In the end, White has certainly accomplished remarkable things within the world of MMA, and it’s still up in the air whether he could one day surpass McMahon’s accomplishments as a promoter. For now, though, McMahon reigns as the best at what he does.